Brand Management (Marketing & Communications)
Full time
Reporting to the Marketing Manager,Brand Manageris responsible for brand communications, planning, and implementation of brand marketing initiatives throughout consumers' journey. This support is vital for smooth implementations and in a timely manner towards achieving the set objectives which are aligned with overall brand objectives and targets. The Brand Manager will also lead in new product launches or relaunches support, integrating ATL, digital & BTL plans. The Brand Manager is accountable for three key phases of brand management including diagnosis, creating strategy & execution for the brand marketing activities.
Working Location:Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)
You will play an essential role to:
Have an in-depth understanding of the category target audience and drive the development of brand communications and marketing initiatives in line with brand strategies to achieve business plans and objectives.
Lead in the implementation and execution of approved brand activities and campaigns in line with brand strategy and work closely with all relevant parties (internal and external) to ensure Business Plans and Brand Objectives are achieved.
Be a key driver in strategy & plan to recruit caregivers and end users, including a strong understanding of their roles, needs & behavior to engage them at relevant touchpoints.
Actively lead in forging stronger partnerships with healthcare professionals for executing brand marketing activities and supporting Healthcare Professional activities on incontinence care knowledge & continuously engage with them to drive recommendations for the brand.
Develop and deliver effective marketing campaigns to increase brand awareness through various touchpoints such as digital platforms, social media, BTL in-store, and PR communications.
Be a key driver in the development and implementation of integrated marketing support for new product launches, relaunches, and other marketing campaigns.
Contribute ideas and input into the 360 marketing plans for ATL, digital, BTL events, and in-store activities during the annual business plan.
Actively contribute and participate in meetings with internal teams (sales, innovation and product development, finance, and product supply) and external parties (media agencies, social media agencies, research agencies, and creative agencies).
Work closely with agencies on creative, social & media-related tasks including the development of POSM / Communication materials including Brand Imagery and ensure it's within Brand guidelines, develop a strategic media plan, and ensure effective reach of the target audience whilst stretching the media budget & activation planning at relevant touchpoints such as in-store and on-ground for recruitment and conversion purposes.
Lead and manage any ad-hoc tasks designated by the Marketing Manager of the Incontinence care category, as and when needed to achieve brand and business objectives.
Lead & coach internal creative designers to develop communication material for incontinence care, which includes material for brand, customer marketing, e-comm, and any ad hoc initiatives.
Be responsible for monthly commercial reports, marketing activities monitoring and updates, competitive analysis which includes monitoring, reviewing, and analyzing competitors' activities such as pricing, communications, launches/relaunches, marketing activities, and post-evaluation and learnings of brand activities and campaigns.
Accountable for Brand Marketing A&P - track and monitor actual spend against budget for each of the marketing activities to ensure spending is within the A&P budget allocated.
Functional & Leadership Capabilities
Ability to contribute fully and work within cross-functional teams. Proven experience leading and driving complex projects.
Ability in developing and implementing integrated 360 marketing plans.
Ability to operate in a dynamic, fast-changing environment. Solid P&L understanding.
Strong understanding of research tools such as Kantar/Ipsos/Dunnhumby/Nielsen with an interest in details, numerical as well as verbal skills.
To be successful in this role, you will need to have:
Any Degree but specialty in Management/Business Administration/Marketing preferred.
At least 5 years of Brand Management experience in FMCG or healthcare industry.
Good, in-depth, and practical understanding of the fundamentals of marketing mix and business processes would be an advantage.
Highly analytical with the ability to guide the team in going through complex data and coming out with insights on gaps and opportunities for the brand.
Experienced in conflict resolution – ability to engage in productive discussion despite encountering strong opposing views. Influence opinion and overcome adversity professionally.
Strong business management, effective teamwork with all parties concerned, strong initiative follow-through, good communication, and listening skills.
Experienced in execution – very hands-on to develop, motivate, and enhance the skills in leading a team of executives.
Your application will include the following questions:
What's your expected monthly basic salary?
Which of the following statements best describes your right to work in Malaysia?
How many years' experience do you have as a brand manager?
How much notice are you required to give your current employer?
Founded in 1985, Vinda is committed to the philosophy of "Healthy Lifestyle Starts with Vinda" and has striven to provide high-quality hygiene products and services. Today, Vinda runs four core business segments, namely Tissue, Incontinence Care, Feminine Care, and Baby Care under ten key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse, VIA, Libero, Drypers, and Sealer.
Vinda aims to become a leading hygiene company in Asia. In 2014, Vinda integrated SCA's businesses in mainland China, Hong Kong, and Macau. In 2016, Vinda incorporated SCA's business in Malaysia, Taiwan, and South Korea into Vinda, marking a milestone for expanding to the Asian market.
Vinda went public on the main board of the stock exchange of Hong Kong in 2007 (stock code:3331). In 2015, Vinda was selected as the Hang Seng HK MidCap Index Constituent Stock. In 2017, Vinda was selected as a constituent of the Hang Seng Corporate Sustainability Benchmark Index. Essity Group, a leading global hygiene company, is the majority shareholder of Vinda.
Vinda's core principles are Sustainability, Innovation, and Professionalism & Integrity!#J-18808-Ljbffr