Brand Management (Marketing & Communications)
Responsibilities:Brand Strategy Development : Develop and implement long-term brand strategies and campaigns to build brand awareness, establish brand identity, and increase market share.
Market Research and Analysis : Continuously monitor industry trends, competitor activities, and customer feedback to ensure the brand stays relevant and competitive in the market.
Brand Positioning : Define and maintain a consistent brand voice and positioning across all consumer touchpoints (digital, in-store, packaging, advertisements, etc.).
Collaboration with Cross-Functional Teams : Work closely with marketing, product, and creative teams to ensure that brand messaging is consistent and aligned across all channels.
Campaign Management : Lead brand campaigns, including seasonal promotions, product launches, and collaborations. Oversee campaign development, creative direction, execution, and performance tracking.
Budget Management : Manage the budget for brand initiatives, allocating resources efficiently across different brand activities.
Performance Monitoring : Track and analyze the performance of branding efforts (sales data, digital metrics, brand awareness surveys, etc.) and adjust strategies based on results.
Stakeholder Engagement : Present brand performance, strategies, and marketing insights to senior management and key stakeholders.
Job Requirements:At least possess a Diploma or Bachelor's degree in Fashion or Business.
3-5 years of experience in brand marketing, preferably in the fashion or retail industry.
Expertise in digital marketing, social media, and content creation.
Strong data analysis skills to evaluate campaign performance and market trends.
Creative and strategic thinker with excellent leadership skills.
Strong communication and negotiation skills.#J-18808-Ljbffr