Brand Management (Marketing & Communications)
Full time
Develop and implement the entire consumer and medical marketing programme for advertisable brands. Monitor brand performance and manage the expenditure.
Understand the portfolio's market competitiveness and target consumers, translate the understanding into proprietary insights to strategize and develop quantified and measurable marketing and brand plans.
Propose, implement and oversee projects that create a clear product positioning and increase market share.
Manage product portfolio, set pricing strategies, and ensure supply chain plans are in line with the brand plan and key targets.
Manage the timely preparation of annual OPL plans, revisions, and dynamic forecasts.
Clearly identify and communicate effectively brand priorities to the field team, Category Manager, Account Managers, pharmacy agents, and distributors.
Identify and develop opportunities to strengthen positioning, communication, or products, using new research findings and Key Opinion Leaders.
Identify gaps pertaining to product formulation, communication, price, availability, visibility, and aspects relevant to achieving superiority against competition; recommend and negotiate for innovation/renovation initiatives in coordination with local technical support, and drive the realization of new product development projects.
Manage the brand's marketing, promotional, product development, and PFME budgets.
Key Requirements
Degree graduate with 8 years experience in Consumer Marketing and/or trade marketing, or exhibits strong functional skill.
Experience in managing a portfolio of FMCG brands, products, and projects.
Managed independently under challenging/demanding market environments to achieve and exceed goals.
Experience working with cross-functional groups.
Developed and implemented business strategies aimed at increasing brand competitiveness for nutrition products.#J-18808-Ljbffr