Job Description Work Setting: Fully Onsite Location: Hicom-glenmarie Industrial Park, Shah Alam Department: Marketing Reports to: Managing Director Duties & Responsibilities: A crucial role in managing the brand's identity and driving marketing initiatives to boost visibility, customer engagement, and overall business growth.
Strategic Brand Direction Annual Planning: Develop strategic goals for the brand, annual plans and marketing campaigns that align with our brand strategy.
Monitor execution and progress to achieve our goals efficiently.
Brand Values Sustainability Advocacy: Implement strategies to increase awareness of our goal to reduce global food waste.
Engage customers and internal partners to support our efforts actively.
Enhance Brand Awareness & Sales Creative Marketing Campaigns: Design innovative marketing initiatives that boost sales and strengthen brand loyalty by promoting our vision or adherence to food quality.
Strategic Partnerships: Collaborate with key partners to tap into their customer base and expand our reach.
Sponsorship Management: Evaluate sponsorship requests and allocate budgets effectively to maximize brand visibility and attract new customers Targeted Events: Identify and participate in events that resonate with our target audience to increase brand awareness and drive foot traffic to our locations.
Effective Signage and Promotions: Create engaging signage and promotional materials at our outlets to enhance customer engagement and first-time trials of our restaurant.
Menu Launch Initiatives: Lead the introduction of new and seasonal menus with focused marketing campaigns to generate excitement and awareness.
Outlet Launch Campaigns: Promote new outlet openings, ensuring community awareness and interest.
Media Engagement: Build relationships with media and KOLs to secure features and enhance brand visibility.
Digital Strategy Development: Create a robust digital marketing strategy, including content for social media platforms (Facebook, Instagram), website SEO.
Delivery Sales Growth: Increase brand presence on delivery platforms through targeted promotions and strategic marketing efforts.
Local Store Marketing Support: Assist outlets in developing localized marketing proposals.
Merchandise and Voucher Sales: Curate an appealing merchandise selection and promote sales of merchandise and vouchers to enhance customer loyalty.
Customer Insight Mystery Shopper Programs: Design and implement mystery shopper surveys to gather insights on customer experiences and identify opportunities for enhancing brand performance.
Online Reputation Management: Monitor our online presence across platforms like Google My Business and other review sites, ensuring we maintain a positive brand image and respond promptly to customer feedback.
Customer Database & Loyalty Customer Database Expansion: Grow our customer database and enhance visit frequency.
Other Responsibilities Performance Analysis: Analyze the return on investment (ROI) for marketing campaigns to assess effectiveness and prepare monthly reports on marketing and sales performance.
Requirements Candidate must possess at least a Bachelor's degree in Marketing, Business Administration, or a related field.
Must have more than 5 years working experiences as a Brand Marketing Manager, preferably in the F&B industry or a related field.
Strong leadership and team management skills.
Excellent communication and interpersonal skills.
Proficiency in digital marketing, including social media, SEO, and content marketing.
Analytical mindset with the ability to interpret data and make informed decisions.
Creative thinking and problem-solving skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Benefits Benefits: Profit Share