This job is for a Brand & Marketing Manager at a trendy food brand. You might like this job because you get to lead creative marketing campaigns, engage with customers, and shape the brand's identity in the F&B industry.
RM 6000 - RM 6500
Petaling Jaya
Full-Time
few hours ago
Job DescriptionAre you a marketing maven with a passion for food, creativity, and social media? Do you love staying ahead of trends and have a knack for transforming data into impactful marketing strategies? We're a unique, trendy F&B on the lookout for an experienced Brand & Marketing Manager to lead our marketing efforts and bring our brand vision to life.
Position OverviewAs our Brand & Marketing Manager, you'll take full ownership of all things marketing, from social media strategy to seasonal campaigns, analytics, and creative ideation. You'll be our brand's voice and champion, crafting marketing campaigns that resonate with our customers and drive business growth.
Key Responsibilities:Develop and execute a strategic marketing plan to increase brand awareness and engagement.
Own the annual and seasonal marketing calendar, ensuring all campaigns align with key holidays, product launches, and business goals.
Innovate with fresh ideas for promotions, partnerships, and in-store events to keep customers engaged.
Plan and coordinate photography and video shoots.
Social Media & Content Creation :
Manage and grow our presence on social media platforms (Instagram, TikTok, and others) with on-trend, engaging content.
Create or oversee the production of visual content (photos, graphics, videos) that aligns with our brand aesthetic.
Maintain a consistent brand voice and style across all digital platforms.
Collaborate with other content creators or KOLs to create impactful content for our brand.
Analytics & Reporting :
Track, analyze, and report on key performance metrics (social media insights, website traffic, sales conversions) to measure campaign success.
Use analytics to identify growth opportunities and adapt strategies based on data-driven insights.
Provide regular performance updates and actionable insights to leadership.
Creative Direction & Campaign Development :
Lead the ideation and execution of creative campaigns that reflect our brand's personality and resonate with our target audience.
Brainstorm new ways to elevate the brand and introduce product launches, collaborations, and promotions.
Coordinate marketing activities (in-store events, collaborations, partnerships).
Design simple, compelling creatives (using tools like Canva or Adobe) or work with freelance designers for more complex projects.
Customer Engagement & Brand Experience :
Champion our brand voice, ensuring consistency in all customer-facing content and communications.
Engage with our community, responding to comments, messages, and feedback in a timely, on-brand manner.
Foster strong customer relationships and build brand loyalty through meaningful interactions.
Why Join Us?Be Part of a Creative, Upcoming Brand : You'll have the freedom to innovate and make a lasting impact on a unique brand that's growing in the F&B industry.
Growth Opportunities : We're a small team with big dreams - there's plenty of room to make this role your own and grow with us.
Creative Flexibility : Have bold ideas? Let's hear it. We want you to let your creative juices flow!
Job RequirementsQualifications:Experience : 3+ years in brand or marketing management, ideally within the F&B space.
Social Media Savvy : Deep knowledge of Instagram, TikTok, and emerging social media trends.
Analytical Skills : Proficient in using analytics tools (Google Analytics, social platform insights etc.) with a proven ability to turn data into actionable insights.
Creative Eye : Experience creating visually engaging content with a good sense of aesthetics. Skills in Adobe Creative Suite or Canva are a plus.
Project Management : Strong organizational skills with the ability to manage multiple projects, campaigns, and timelines simultaneously.
Communication Skills : Excellent written and verbal communication with an ability to connect with our audience in an authentic, relatable way.
SkillsBranding
Brand Management
Social Media Marketing
Social Media Management
Brand Marketing
Digital Marketing
Marketing Communications
Marketing Management
Experience Level4 - 7 Years of Experience
Manager / Team Lead
Job SpecialisationAdvertising & Branding, Digital Marketing#J-18808-Ljbffr