Responsibilities: Develop, implement and evaluate brand strategy and brand plan to ensure brand objectives are met and support the overall company objectives.
Managing of product portfolio to ensure optimization for potential sales and profit margin.
Lead in brand and product development with local, regional and global management to ensure local needs are optimized.
Manage product quality, and initiate improvement in product and packaging to meet customer/consumer needs.
Lead in development and implementation of brand plans which consist of activities, promotions, events, training and programs to achieve brand objectives.
Develop success measures, performance monitoring process and making recommendations to meet performance target.
Lead in collaboration of strategy and plan between Malaysia & Brunei.
Develop long term brand/product communication plans to achieve intended message to targeted audience.
Planning and effective utilization of marketing spent to maximize marketing objectives, including close monitoring of budget allocation/spent.
Initiate and utilizing of consumer insights and internal data to formulate brand strategy and plans.
Ensure stock and support materials availability and managing DSOH to be within control, including close monitoring of under/over stock supplies for effective management.
Ensure brand activities adhere to internal and external legal/regulatory obligations and social responsibilities.
Coach, motivate, monitor and evaluate performance of direct report to ensure effectiveness and strive for performance.
Build and maintain relationships within department, inter-department/division and key external stakeholders to facilitate exchange of brand information as appropriate, obtain buy-in and support from all parties to promote commitment to and smooth implementation of brand strategies.
Development of plans to support distributor business needs.
Ensure effective brand communication through all available channels, offline and online (social media/digital, social commerce, ATL/BTL, PR, community building).