-Marketing Strategy
Develop and execute marketing plans for Southeast Asia, ensuring innovation, feasibility, and country-specific relevance. Communicate with franchisees, oversee plan execution, and optimize outcomes.
-Integrated Marketing
Leverage regional marketing resources to balance brand awareness and sales. Customize strategies for each country to boost brand influence.
-Community Engagement
Build community and membership systems to enhance retention, conversion, and loyalty. Implement user growth strategies and improve engagement.
-Data-Driven Planning
Analyze store performance to create tailored strategies, refine marketing efforts, and maximize ROI.
-Product and Store Development
Lead standout product and store creation through creative campaigns. Develop strategies to enhance brand visibility and success.
-Collaboration and Leadership
Coordinate with internal teams, lead projects, and train team members to enhance local marketing capabilities.
-Additional Tasks
Support other marketing and growth initiatives as assigned.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-grandeur-vibes-sdn-bhd-job-chapanda-southeast-asia-local-marketing-manager)
; Requirements:- Educational Background
- Bachelor's degree in Marketing, Advertising, Media, or Business Management.
Work Experience
- 3+ years of marketing experience, preferably in international or Southeast Asian markets or the food and beverage industry.
- Strong understanding of Southeast Asian consumer demands and competitive landscape.
Professional Skills
- Expertise in market research and data analysis for strategic decisions.
- Skilled in creative design and campaign development.
- Proficiency in English; other Southeast Asian languages are a plus.
Personal Qualities
- Results-driven, responsible, and a team player.
- Passionate about the food and beverage industry, adaptable to fast-paced environments.
- Strategic thinker with problem-solving abilities.