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Our group is growing rapidly in the business of luxury retail, and we are listed on the main board of Bursa. We are looking for the right Chief Marketing Officer to join our dynamic leadership team. This individual will be in charge of creating the marketing and brand strategy for the group; and building a capable and robust team of marketing professionals. To be considered for the role, the ideal candidate should have demonstrated extensive experiences in leading marketing strategies and implementations that directly support the group's business strategy and growth aspirations. The experience has to be a combination of Malaysian and Asian based markets, utilizing culturally diverse exposure for this role.
The candidate must have at least 12 years of experience in the field and minimum 6 years experience in leading teams, and has been a Head of Marketing department or division.
Job Description
Develop the group's wide marketing strategy and its execution plan. Design, plan and implement all marketing initiatives across the group for all stream of businesses, that will create a significant marketing impact.
Play a leading role in the establishment of the business's marketing strategies and brand building across all channels. This is done in collaboration with the Retail Brand Managers and Business Heads.
To have capabilities and experience in aspects of digital marketing strategies to promote the Group's brands, products and services.
Plan, direct and coordinate marketing budgets in accordance with organizational goals; as part of management of all marketing operations within the company.
Create the structure of the marketing department; hire and develop a team of marketeers to execute the marketing strategy.
Work closely with other members of the top management team to ensure the marketing function is contributing to the company's vision and growth aspirations.
Enhance the Group's Corporate brand and Product brands; focused on driving brand awareness, that will include the younger generation. Responsible for supporting a consistent internal and external brand messaging strategy that is reflected across all pillars of business, as well as select internal marketing programs.
Develop and manage Public Relations strategies to gain traction in media outlets and furthering brand awareness efforts. Serves as chief media strategist and spokesperson; responsible for identifying and building relationships with new and existing Editors, Reporters, Producers, Bloggers, Influencers and Tech Analysts to increase media coverage on relevant traditional and social media platforms. Coordinate media and public relations for news conferences, product launches, and interviews.
Build strong working relationships with company executives, marketing/sales/workforce and business development teams, vendors, agencies and college partners to promote an integrated communications approach across the region. Create and implement training programs for executive leaders, provosts and faculty/staff to increase their communication skills and capabilities
Requirements
BA/BS degree or equivalent working experience. A Master's degree is a plus, though not required.
Expert-level industry knowledge and competitors' intelligence knowledge.
In-depth understanding and working knowledge of key marketing systems and platforms.
Demonstrate leadership and implementation experience through effective marketing initiatives, collaborations, campaigns and etc.
Your application will include the following questions: What's your expected monthly basic salary? Which of the following types of qualifications do you have? How much notice are you required to give your current employer? How many years' experience do you have as a Head of Marketing? How many years of digital marketing experience do you have? What's the largest size team you have managed?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
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