Some of the key responsibilities will include: Craft and define the house brands' direction in line with international brand positioning and strategic business unit goals. Establish Omni-channel marketing plans (Wholesale, Retail, eCommerce, Rent-to-Own) across Malaysia, Singapore, and the Middle East. Develop and execute online and in-store marketing strategies, including new product launches, signature products, and product refreshes. Create a clear, consistent, and valuable consumer experience aimed at achieving consumer acquisition, retention, traffic, and revenue goals. Oversee marketing and advertising initiatives, ranging from creative influence to business strategy. Coordinate with Product, Sales, and Marketing Teams to ensure smooth function flow, build relationships with strategic partners, and make decisions based on data analysis. Build the company's PR strategy and select ideal communication channels. Partner with the Consumer Services Team to maximize consumer satisfaction. Establish brand identity and ensure alignment with the brand's purpose. Lead the team in identifying and analyzing consumer and market insights and share findings with the regional team to align product development with country-specific needs. Perform other ad-hoc duties as assigned by Management. To be eligible for this role you will require: Bachelor's Degree in Marketing, Digital Business, Technology, or related fields. A Master's in Marketing or Management is a plus. Over 15 years of experience in marketing. Previous experience as a CMO or in a similar role, with a track record of successful marketing events. Experience in developing and implementing both digital and non-digital marketing strategies. Strong leadership skills and the ability to adapt quickly in a fast-changing environment. Knowledge of various business analytics platforms.