Consumer Engagement Executive, MAC & Bobbi Brown Description The role of the Consumer Engagement Executive is to engage consumers in a more integrated and holistic way, leveraging the strengths of our traditional offline platforms and building our new competitive edge in the social/digital context, across paid media & CRM platforms.
This role will encompass a deep understanding of customer omni-channel behavior and market trends, allowing for the creation of targeted consumer engagement campaigns and strategies that resonate with these preferences.
The successful candidate will then flawlessly execute these campaigns across all offline and online touchpoints, ensuring brand story consistency through various communication channels.
What You Will Achieve • Plan, execute, and analyze paid media campaigns across various channels.
• Develop and execute CRM strategies to drive customer engagement and retention.
• Manage consumer inquiries and concerns, acting as the brand's point of contact.
• Contribute to brand strategy, stay updated on industry trends, and support brand initiatives.
• Analyze campaign performance and consumer insights to inform decision-making.
• Cross-Functional Collaboration: Work closely with various teams to ensure integrated marketing efforts.
• Handle administrative duties such as budget management, reporting, and PO creation.
The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.
Qualifications What You Will Need • Bachelor's degree in Business Administration, Communications, or a related field preferred.
• Bachelor's degree in Marketing / Business, Media or Communications, with specialization in Paid Media and CRM.
• Proven experience (minimum of 2 years) in a similar role, preferably in retail / beauty / high fashion industry.
• Ideal candidate will combine operational expertise in paid media , CRM and digital marketing with strong consumer insights.
• This is an operational and entrepreneurial role, which requires someone with a hands-on approach to business and strong perseverance, as well uphold the highest standards of luxury while being creative and can think outside the box.
• Proactive and positive approach to work and daily tasks.
• Confidentiality, tact and discretion when dealing with all parties.
• Excellent written and verbal communication skills.
• Team player with the ability to collaborate effectively with cross-functional teams.
What We Offer • We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career: • Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities Who We Are We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings.
We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25 brands sold in approximately 150 countries and territories.
Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.
We are a values-driven organization.
Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence.
Building on these core values we also abide by the following principles • Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.