Location: Petaling Jaya, Selangor, MY
Full-time
Bachelor's Degree
5+ years of experience
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world.
At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it.
With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Consumer Insights Manager to support marketing and other relevant functions that ensure successful Brand Building, providing them with analysis, insights and information that help understand the target who, what and why they do it.
A day in the life of...
Implement methods and tools in order to build the knowledge base to support internal stakeholders in understanding the target consumer deeply.
Coordinate and guarantee that the right methodologies, guidelines, and standards are applied in various research studies.
Conduct consumer, shopper, retail, product, media, competitive, and customer analysis to support the business with relevant data, information, and insights.
Work together with the Brand Builders in consumer-related activities for implementing winning actions for all BBNW rooms through relevant research methodologies that support the decision-making process, build knowledge, and share among all relevant stakeholders.
Synthesize consumer and shopper understanding from diverse sources, uncover insights, and connect the dots to input into business and brand strategy.
Help Brand Builders continuously sharpen and deepen understanding of the target consumer; input accordingly into the Consumer Portrait as a living document.
What will make you successful
Minimum degree holder in a relevant field.
At least 5 years of experience in market research at Nestlé or equivalent FMCG and/or strategic planning at Communication/Media Agency; experience in leading and managing teams.
Ability to work alone and in cross-functional teams.
Detailed and good follow-through of assigned tasks.#J-18808-Ljbffr