10+ years of experience
Position SummaryJoining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.
A day in the life of...Responsible for developing category & brand MBS vision and strategy
Set long-term strategic direction for category and brands via clear inspiring visions & brand essence aligned in the market and SBU
Generate compelling consumer insight to develop winning brand portfolio/category strategies vs. competition
Develop marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition, and external environment) and develop action plans for the category & brands in line with business objectives
Manage innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, preparing and implementing launch and post-evaluation
Creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions
Monitor & analyze category/brand performance including competitive benchmarking
Propose optimal PFME budgets for category/brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated
What will make you successful...Graduate with 10 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities
Demonstrable record of success in building a portfolio of brands based on consumer insights
Successfully led a team of direct reports#J-18808-Ljbffr