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WenJie & Co. is a reputable law firm in Kuala Lumpur, Malaysia, dedicated to providing clients with exceptional legal services and a comfortable experience.
Recognized as one of the leading legal firms in Kuala Lumpur, they have consistently produced excellent results for their clients.
As a top law firm in Malaysia with a devoted team of professional lawyers, they are committed to offering great legal services to their customers while assuring a comfortable experience throughout the process.
The Role
You will be responsible for:
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
Planning and controlling the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimize digital marketing performance.
Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations, and generating monthly reports on the digital marketing portfolio.
Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention.
Developing and managing the editorial calendar to ensure deadlines are met.
Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral.
Managing relationships with external marketing agencies.
Ensuring consistency of brand voice, style, and tone across all content.
Ideal Profile
You have at least 1 year of experience ideally in Content Marketing or Digital Marketing within the Professional Services industry.
You have the ability to develop engaging content for a wide range of audiences.
You are a creative marketing professional, preferably with a strong content creation and writing background.
Experience within a law firm would be a strong advantage.
You possess strong analytical skills and are comfortable dealing with numerical data.
You are highly goal-driven and work well in fast-paced environments.
You pay strong attention to detail and deliver work that is of a high standard.
What's on Offer?
Attractive Salary & Benefits
Opportunity to make a positive impact
Opportunity within a company with a solid track record of performance#J-18808-Ljbffr