CONTENT CREATOR
Job Summary
As a Content Creator, you will play a crucial role in developing engaging, informative, and creative content for various digital platforms.
You'll work closely with the marketing team to create content that resonates with our target audience, drives brand awareness, and helps achieve marketing and business objectives.
Roles & Responsibilities
Content Development:
Compiling geographic information in the form of satellite images, geographical surveys, and aerial photographs.
Research industry trends and topics to generate relevant and timely content ideas.
Entering new data into the GIS database.
Content Strategy:
Collaborate with the marketing team to develop a content strategy that aligns with the company's goals and target audience.
Stay updated on industry trends and competitive content to identify opportunities for differentiation.
Social Media Management:
Create and manage content calendars for various social media platforms.
Optimize content for each platform to maximize engagement and reach.
Monitor social media analytics to track content performance and make data-driven adjustments.
SEO and Keywords:
Implement SEO best practices to improve content visibility in search engine results.
Perform keyword research to identify relevant terms and phrases for content optimization.
Multimedia Production:
Create and edit videos, graphics, and other visual content using appropriate software and tools.
Ensure all multimedia content is of high quality and aligns with the brand's visual identity.
Content Promotion:
Promote content through various channels, including social media, email marketing, and content distribution platforms.
Collaborate with influencers, partners, and stakeholders to expand content reach.
Content Analytics:
Use analytics tools to measure the performance of content and report on key metrics.
Identify areas for improvement and make data-driven recommendations.
Compliance and Ethical Guidelines:
Adhere to copyright, privacy, and data protection guidelines in all content creation and promotion.
Ensure all content meets ethical and legal standards.
Experience & Knowledge
Strong writing and editing skills.
Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite).
Familiarity with SEO best practices.
Knowledge of social media platforms and content management systems.
Excellent organizational and time management skills.
Creative thinking and the ability to generate innovative content ideas.
Strong attention to detail and a commitment to quality.
Knowledge of digital marketing and analytics tools.
Prior experience in content creation and marketing is a plus.
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