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Responsibilities:Create high-quality, engaging content such as articles, blog posts, case studies, videos, and infographics related to construction projects, industry trends, and company milestones.
Develop compelling narratives around ongoing and completed projects, highlighting innovation and craftsmanship.
Manage and grow the company's social media presence by posting regular updates, photos, videos, and behind-the-scenes content.
Engage with followers, respond to inquiries, and build an online community.
Capture professional-grade photos and videos of job sites, team members, and construction processes.
Edit and enhance visuals to create impactful storytelling assets.
Collaborate with the marketing team to align content with brand voice and strategy.
Develop and execute content strategies to achieve marketing goals, such as increased web traffic or lead generation.
Stay updated on construction industry trends, materials, techniques, and news to create relevant and timely content.
Translate complex technical information into accessible content for a general audience.
Monitor content performance using tools like Google Analytics or social media insights.
Adjust strategies based on data to maximize engagement and reach.
Qualifications and Skills:Proven experience in content creation, ideally within the construction or related industries.
Strong writing, editing, and storytelling skills.
Proficiency in photo and video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
Knowledge of social media platforms and best practices.
Basic understanding of construction processes, terminology, and trends is a plus.
Excellent organizational and communication skills.
Ability to manage multiple projects and meet deadlines.#J-18808-Ljbffr