A content creator is an individual adept at crafting and disseminating compelling, pertinent, and captivating content across diverse platforms, with the aim of captivating and retaining a specific audience.
This designation will be responsible for spanning the creation of content in multiple formats including articles, blog posts, videos, podcasts, infographics, social media posts, and beyond.
JOB RESPONSIBILITIESDevelop original content ideas based on target audience interests, industry trends, and marketing goals.
This can involve writing articles, scripts, or designing visuals.
Responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online.
Publish and distribute content across appropriate channels; company websites, social media platforms, email newsletters.
Monitor audience engagement metrics and respond to audience feedback and inquiries in engaging with followers and foster a sense of community around the brand.
Maintain a content calendar to plan and organize content creation and distribution schedules.
Ensure timely delivery of content and alignment with marketing campaigns and events.
Stay updated on industry trends, competitor activities, and emerging content formats and technologies; incorporate new ideas and innovations into content strategy as appropriate.
Work closely with other team members such as designers, marketers, and subject matter experts to brainstorm ideas, gather feedback, and ensure content meets objectives and standards.
QUALIFICATIONS AND REQUIREMENTSCandidates must possess a Bachelor's Degree in a related field;
Having at least 1 year of experience in marketing, communications, or a related field is a plus;
Good command (both spoken and written) in Malay and English;
Good writing, editing (photo/video/text/graphic), and sharp presentation skills;
Excellent understanding of social media platforms such as Facebook, Instagram, and TikTok is a must;
Creative mindset to generate engaging content ideas.#J-18808-Ljbffr