-Create engaging and high-quality content like articles, blog posts, social media posts, infographics and videos.
-Implement content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels.
-Research and come up with content ideas that match the company's tone and values.
-Develop content strategies that include SEO keyword research and optimisation to effectively reach target audience online and achieve goals.
-Managing content calendars and ensuring that the content remains consistent across all platforms.
-Monitor KPIs to track and measure the success of content marketing campaigns.
-Work with internal and external stakeholders to ensure smooth content delivery across all channels.
-Tracking consumer and content analytics and generating reports and presentations.
-Keep up with current trends, news, and events relevant to the industry.
-Constantly find ways to improve the efficiency and effectiveness of content marketing strategies.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-brand-360-degree-sdn-bhd-job-content-specialist)
; Requirements:-
-Possess a Bachelor's degree in Marketing, Communications, or a related field.
-Have a track record in content marketing, copywriting, and digital marketing.
-Possess strong skills in SEO, social media, and CMS.
-Familiar with Google Analytics or similar analytics tools.
-Possess excellent communication skills and can create engaging written content for different audiences.
-Have strong analytical and problem-solving skills.
-Be a self-motivated individual who can work independently and as part of a team.
-Have great organizational skills and can handle multiple projects and deadlines.
-Attention to detail and being mindful of grammar is a must.
-Excellent proficiency in English is a must.
-Proficiency in Bahasa or Chinese is an advantage.
-Be adaptable and able to learn new skills quickly.