A Content Strategist is responsible in developing and executing content strategies that elevate the clients' brands and drive measurable business outcomes. They will work closely with Account manager and internal teams to understand Client's objectives, identify content opportunities, and create compelling narratives that resonate with target audiences with accurate insights and data across various channels. This role requires a combination of strategic thinking, creative flair, and analytical skills to deliver impactful content solutions that align with the clients' brand identities and marketing goals.
Roles and Responsibilities
1 . Content and Marketing Strategy Development
-Work closely with Marketing Strategist to develop proposals and strategies aligned with client's goals and target audience preferences.
-Conducting thorough online and offline market research to gather accurate insights on target audience, various topics, trends, and industry news.
2 . Content Production:
-Producing original, engaging content for social media posts, blogs, articles, newsletters, and any other marketing materials.
-Creating content that resonates with the target audience, encourages interaction, and drives engagement metrics.
-Reviewing content by editing and proofreading for clarity, accuracy, coherence, grammar, and adherence to brand guidelines.
-Incorporating Content's and Platform's SEO best practices to improve content visibility and ranking in search results on each touchpoint.
3 . Content Publish and Management:
-Deadline Management: Meeting deadlines for content creation and publish* while maintaining high quality and consistency.
-*Digital Marketing setting and execution.
-Collaboration: Working closely with graphic designers, videographers, marketers, account managers and other team members to create content and ensure cohesive brand messaging.
4 . Content Reporting, Optimisation and Analysis
-Generate reports and presentations for clients, highlighting campaign performance, insights, and recommendations for improvement.
-Gather data and analyzing performance metrics such as reach, engagement rates, conversion rates, and user feedback to optimize content strategy and improve content performance over time.
-Continuous Learning: Staying informed about industry trends, content marketing strategies, and emerging technologies.
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; Requirements:- Industry Experience:
-Marketing or Advertising Background: Prior experience in marketing or advertising agencies, or within marketing departments, covering brand management, campaign development, and client relations.
-Content Marketing Experience: Track record of executing successful content marketing campaigns across diverse industries, driving brand awareness, engagement, and conversions.
-Client-Facing Experience: Demonstrated ability in managing client relationships, understanding client needs, and effectively communicating strategies and campaign results.
-Cross-Functional Collaboration: Experience collaborating with diverse teams to develop integrated marketing campaigns and ensure consistent messaging across channels.
Skill Set:
-Strategic Thinking: Ability to develop content strategies aligned with marketing objectives and target audience insights, driving measurable results.
-Creative Ideation: Strong creative skills to generate compelling content ideas that resonate with the audience and differentiate the brand.
-Analytical Skills: Proficiency in data analysis to measure content effectiveness, identify trends, and optimize strategies for ROI.
-Project Management: Strong organizational skills to manage multiple projects, meet deadlines, and deliver high-quality content within budget.
Knowledge:
-Content Marketing Trends: In-depth understanding of current trends, emerging technologies, and best practices in content marketing.
-Digital Marketing Landscape: Familiarity with various digital channels, including social media, email marketing, PPC, and influencer marketing.
-Industry Specific Knowledge: Understanding of target audiences, competitive landscapes, and regulatory considerations across relevant industries.
-Content Management Systems (CMS): Familiarity with popular CMS platforms to efficiently publish and manage content across digital platforms.
-Legal and Ethical Considerations: Awareness of legal and ethical guidelines related to content creation and distribution, ensuring compliance and risk mitigation.