About the Role:We're looking for a proactive and creative intern to help drive retention strategies for both jobseekers and clients using our job portal. This role focuses on crafting and implementing CRM strategies through email, in-app banners, and push notifications. You'll collaborate with our CRM marketing team to increase engagement, optimize customer journeys, and improve retention rates.Key Responsibilities:-Retention-Focused Campaigns: Assist in creating and executing email, in-app banners, and push notification campaigns to re-engage jobseekers and retain clients.-Customer Journey Optimization: Help map out and refine customer journeys, ensuring a seamless and engaging experience that encourages retention for both jobseekers and clients.-Segmentation and Personalization: Work with CRM tools to segment users based on behavior and engagement levels, enabling personalized communication strategies for jobseekers and clients.-Loyalty and Re-Engagement Tactics: Support the development of loyalty programs and re-engagement offers, encouraging jobseekers to apply for more jobs and clients to continue posting ads.-Content Creation: Assist in producing engaging copy for email campaigns, in-app banners, and push notifications, ensuring the messaging is clear, enticing, and focused on retention.-A/B Testing and Campaign Optimization: Conduct A/B testing on CRM campaigns across all channels to determine the most effective approaches for driving retention.-Performance Monitoring: Use CRM platforms to track campaign performance, monitor key retention metrics, and generate reports that provide actionable insights.-Feedback Collection: Help gather feedback from jobseekers and clients through surveys and outreach efforts, using the data to enhance future retention strategies. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-hiredly-job-crm-intern]
Requirements:-Currently pursuing a degree in Marketing, Business, Communications, or a related field.-Flair for creative writing -Strong interest in CRM marketing, customer retention, and digital strategy.-Familiarity with CRM tools and email marketing platforms is a plus.-Excellent written and verbal communication skills.-Analytical mindset with the ability to interpret data and draw insights.-Ability to work independently and as part of a team in a fast-paced environment.What You'll Gain:-Hands-on experience with CRM tools and multi-channel marketing campaigns.-Insights into customer retention strategies using email, in-app banners, and push notifications.-Practical experience in driving engagement and improving customer retention.-Mentorship from experienced CRM and marketing professionals.-Opportunity to work on real-world projects that directly impact business success.