CRM Technical Manager Being part of the Growth team, the mission of the incumbent is to increase Customer Lifetime Value for South-East Asia markets by improving engagement, retention and loyalty.
The successful candidate will own the end-to-end process of planning, optimising, reporting and sharing insights from campaigns and experiments in a fast-paced, dynamic environment.
As a CRM technical manager, you'd be working very closely with the marketing team and product team to improve the overall retention rate of users.
Job Descriptions:Lead CRM Campaigns: Develop, implement, and optimize CRM campaigns to drive customer retention and loyalty, overseeing end-to-end segmentation, automation, optimization, evaluation, and reporting of the user lifecycle.
Build automated marketing campaigns across all channels, including eDM, Push, WhatsApp, and Webhook with APIs.
Ensure campaigns are delivered on time and within scope, utilizing rigorous A/B testing methodologies.
Consolidate, strategise and present data insights to ensure accurate and timely campaign reporting and customer response CRM Platform Integration: Lead the CRM platform integration, identifying and aligning with marketing goals and use cases.
Establish onboarding activities and technical requirements to support the CRM scope.
Manage data requirements based on CRM use cases, including reviewing data plans and identifying any gaps or additional data sourcing needs.
Work closely with technical engineers to ensure technical requirements are met and systems are integrated effectively.
Requirements 5+ years experience in CRM, retention or loyalty management Strong knowledge in Media, eCommerce, Digital Assets, and Gamification Hands-on experience in marketing cloud / marketing automation tools, including but not limited to Salesforce Marketing Cloud, Adobe Campaign, Braze, MoEngage or Proficient in delivering campaigns and managing automation with rigorous A/B testing Strong data background with working knowledge of SQL and BI Tools such as Tableau, Power BI Basic understanding of HTML is a plus Proficient in requirement management and solution design