Company Background
We are representing our client, a well-established humanitarian organization that provides humanitarian and developmental aid worldwide.
Job Responsibilities
No. of subordinates: 2
Responsible for providing leadership and strategic guidance in the areas of Donor Care, Retention, and Value Maximization to optimize fundraising and revenue potential while strengthening operational systems and mechanisms to enhance strategic private sector individual fundraising. This role is critical in driving the long-term strategic planning, development, and implementation of activities aimed at maximizing donor lifetime value (LTV) and minimizing attrition, with a strong focus on digitalization and innovation in donor experience.
Leveraging the newly implemented technology, including Salesforce and Marketing Cloud, the incumbent will oversee the development and execution of an omnichannel Donor Experience that ensures a donor-centric, consistent, and engaging strategy across all communication channels. This involves compiling and analyzing relevant data from individual donors' performance to inform strategic planning and optimize donor experience efforts.
Lead and guide the Donor Experience team in developing core and technical competencies, providing training, and building staff skills and capacities.
Facilitate and support cross-sectional collaboration between fundraising, communications, and programmes, ensuring synergy in advocacy, messaging, and communications with the public.
Key Functions:
Strategic Planning and Executive
Technology Management and Omnichannel Strategy
Collaboration with Suppliers and Agencies
Innovation, Digitalization, and Continuous Improvement
Team Leadership and Development
Compliance and Governance
Reporting and Monitoring
Requirements
Open to Malaysians only
Bachelor's Degree/Master's Degree in Business, Marketing, or equivalent
Minimum 4-5 years of professional experience in managing customers/donors, loyalty/retention programmes with a proven track record in driving income growth
Minimum 2-3 years in leading and managing a team and projects.
Equivalent direct marketing experience in a commercial context will be considered.
Good communication skills in English and Bahasa Malaysia.
Proficiency in both digital analytics and cross-channel CRM systems (i.e., Google Analytics, Salesforce Marketing Cloud)
Experience using tools and dashboards for analysis, testing, optimization, and decision-making (e.g., GA4, Looker, PowerBI, Tableau, CRO tools)
Interested and qualified candidates may apply online or send us your updated resume at:
Consultant In-Charge:Adelene | ****** | +60123343582 (WhatsApp)#J-18808-Ljbffr