Key duties and responsibilities will include: Work at both the strategic and tactical level to champion bold, innovative automation.
Lead and oversee automation journeys from start to finish, including concept development, execution, and analysis. Develop and execute customer journeys that can extend across multiple brands, experimenting with multi-touch, data lead, test and learn campaigns, and adjusting for optimisation Liaise with key stakeholders as a subject matter expert, providing insights on automations capabilities, journey design, and best practices. Manage the Automations Executive who delivers efficient and personalised communications to our customers.
Provide leadership and supporting best practice campaign delivery and optimal ways of working. Envision new marketing approaches and channels to reach and engage key audiences.
Leverage automation to reduce manual processes and improve productivity, making recommendations to reduce resource demands, complication, and duplication Lead and own MCV (Marketing Customer View) attributes, to find new opportunities to develop relevant and needs focused member communications.
Build all Data Extensions, and where required, liaison with the Data team for advanced builds Development and build of campaigns using Automation Studio, Email Studio, Mobile Studio, Journey Builder and Content Builder. Lead and own customer base growth strategies with our lapsed customers (Winback) and existing member (Referral) base. Develop and maintain ways of working, ensuring documentation of business rules for team briefing, stakeholder approvals process, data verification, testing, and deployment activities. Consult on and support the integration of Salesforce Marketing Cloud with other platforms in our tech stack and stay updated on new platform developments and releases. Requirements To be successful in this role you will need: Essential 5+ years' experience in related positions, working with large scale CRM and marketing automation platforms. Experience developing and delivering full customer lifecycle strategies, with an obsession for customer centricity that meets business objectives. Experience working with customer data, knowledge of data architecture/models & safe handling of data, including staying abreast of industry best practices and policies (Privacy & Spam Acts). ESP/marketing automation system such as Salesforce Marketing Cloud. Data driven marketer, with strong verbal, written and presentation skills. Self-motivated, nimble and results-driven in a fast-paced and deadline-driven environment. Benefits Hybrid working arrangement Opportunities for enriching career growth, including exposure to regional contexts.
Healthcare coverage (medical, dental, optical), gym benefits Flexibility in smart casual dress code Young, vibrant and open work culture