Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
Job DescriptionDigitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we are looking for an outstandingData Analyst– someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on.
What you will do:
As an Analyst, you will participate in laying the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will be assigned to primarily social and web analytics projects and reporting for a client brand.
Day-to-day, your role includes:
Keeping a pulse on daily, weekly and monthly performance data from analytics platforms
Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
Participating in brainstorms to identify nuances in data to optimize our clients' business
Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research and performance reporting
Expanding industry knowledge and relevant skillsets through scheduled internal training
Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.
QualificationsWe're looking for strong, impactful work experience, which typically includes:
Familiarity with different social media ecosystems, trends and tools (Meta, Instagram, TikTok, Snapchat, blogsites and more)
Analyzing social media performance, monitoring brand mentions, identifying trends to inform social media strategy
Understanding and familiarity with social analytics tools (Meltwater, Sprinklr, Netbase etc.)
Defining keyword taxonomy and query setup in social listening tool per client requirements
Experience in building widgets and dashboards within social listening tools
Familiarity with Excel or any scripting languages for additional data analysis
Comfortable in a fast-paced and deadline-driven environment
Able to prioritise tasks and provide timely updates
Ability to learn and adapt to different systems and various database
Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity
1-3 years of work experience in a relevant industry
About DigitasDigitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire.#J-18808-Ljbffr