Job Summary:
The Digital Account Executive will be responsible for managing and executing digital marketing strategies and campaigns for clients.
This role involves maintaining strong client relationships, coordinating between internal teams, and ensuring the successful delivery of digital solutions aligned with client goals.
Key Responsibilities:
a.
Client Relationship Management:
- Act as the primary point of contact for assigned clients, ensuring clear communication and understanding of client needs and expectations.
- Develop and maintain strong, lasting relationships with clients through regular touchpoints and updates.
- Attend client meetings, provide progress reports, and ensure client satisfaction throughout the project lifecycle.
b.
Campaign Management & Strategy Execution:
- Assist in the development of digital marketing strategies in collaboration with internal teams such as creative, social media, and content teams.
- Manage the execution of digital campaigns, including social media, email marketing, SEM, SEO, and display advertising.
- Oversee timelines, budgets, and resource allocation to ensure campaigns are delivered on time and within budget.
c. Coordination with Internal Teams:
- Collaborate with creative, design, and technical teams to deliver campaign assets, ensuring they meet client objectives and brand guidelines.
- Ensure smooth workflow and communication between clients and internal teams to achieve optimal results.
d. Performance Monitoring & Reporting:
- Monitor and analyze digital campaign performance, using tools like Google Analytics, Facebook Insights, and other relevant platforms.
- Prepare detailed reports on campaign performance, KPIs, and ROI for clients, providing actionable insights and recommendations for future campaigns.
e. Market & Industry Trends Analysis:
- Stay updated with the latest digital marketing trends, tools, and industry developments.
- Proactively suggest new ideas and innovations to clients, helping them stay ahead of their competition in the digital space.