Job Description:
We are seeking a detail-oriented and analytical Advertising Analyst to join our marketing team.
The ideal candidate will be responsible for evaluating advertising campaigns and metrics to optimize performance and enhance our marketing strategies.
This role involves data analysis, market research, and collaboration with creative teams to develop effective advertising initiatives.
Key Responsibilities:
Analyze advertising campaign performance across various channels, including digital, print, and social media.
Monitor key performance indicators (KPIs) to assess the effectiveness of advertising strategies.
Conduct market research and competitive analysis to identify industry trends and consumer insights.
Collaborate with marketing and creative teams to provide data-driven recommendations for campaign improvements.
Prepare detailed reports and presentations on advertising performance and ROI for stakeholders.
Assist in budget allocation and forecasting for advertising initiatives.
Develop and maintain dashboards to track advertising metrics and progress.
Support the planning and execution of advertising campaigns, ensuring alignment with overall marketing goals.
Qualifications:
Bachelor's degree in Marketing, Advertising, Business Analytics, or a related field.
3-4 years of experience in advertising, marketing analysis, or a similar role.
Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
Excellent communication skills, both written and verbal, with the ability to present data clearly.
Familiarity with advertising platforms such as Google Ads, Facebook Ads, and other digital marketing tools.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Attention to detail and strong problem-solving abilities.
Company Overview:
The Vision: To be a leading women fashion brand that is always up to date on trend and producing high-quality clothing.
The Mission: To offer a line of trendy style and fashion for our customers with good makes and a fair price point.
Our Values:
We are striking a balance between quality and cost where the objective is to achieve a fair pricing point so that our customers can comfortably own our products.
Quality: To achieve a near-perfect harmony of value, quality and excellent craftsmanship in our end products.
Up to Date: To continuously improve our collection based on feedback from our customers and ensure that we will constantly do it.
Leading in Fashion: To be a fashion influential by fashion innovativeness & fashion leader.
Service Excellence: To adapt to the latest purchasing landscape, sales channels, and fulfilling retail experience for all our customer segments.
Operation Excellence: To ensure customer expectations are met on an ongoing basis by continuously improving the processes by which a business operates by organizational leadership and organizational intelligence.#J-18808-Ljbffr