Job TitleE-Trade Marketing Manager, Personal Health Singapore & Malaysia
Job DescriptionThe E-Trade Marketing Manager is responsible for creating & delivering the best consumer experience across our key eCommerce retailer and Marketplaces, ensuring smooth consumer and shopper journey alongside all touchpoints. The role is responsible for Sellout delivery, Competitive positioning, Foundational (PDP; brand store), Peak event planning, and on Platform ecosystem and media coordination.
Your Role:
Acts as single point of contact of campaign performance manager for the e-commerce marketplaces
Responsible for the collectively set of sell out targets on e-commerce marketplaces in coordination with EKAM & track continuously to achieve the same
Coordinate with all relevant stakeholders to align the on-platform media ecosystem and ensure targets are defined, appropriate, and in line with overall KPI's
Find new opportunities to grow revenue and sales. – Hands-on experience in marketplace portal management (If Amazon then for Amazon In, Vendor Central, Amazon Pi, AMS)
Analyze data, trends, performance and leverage your understanding of marketing and the platform's ad solutions(e.g. If Amazon then -Amazon Search, Amazon Display, Amazon DSP & remarketing) to create holistic marketing strategies for Philips by working with senior decision-makers - Internal Stakeholders & External Stakeholders - Business, Marketing & Insights and drive return on ad spends for all campaigns executed
Monitor Online Excellence (OLE) on creatives and shopper CDJ optimization across key eCommerce retailer / marketplaces / D2C and initiate product content adaptations & optimizations in close collaboration with relevant marketing, Q&R and digital teams (including Product detail pages and Brand Stores)
Support local initiated campaigns with deployment, landing page(s) and retailer (EComm Marketplace) channel specific activation
Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modeling.
Collaborate with cross functional teamsDigital & Media team to ensure full ecosystem synergies
EKAM to ensure availability and customer matrix optimization
Content lead to ensure assets consistency in presenting our brandFinancial reconciliation with internal & external stakeholders
Drive R&R excellence on Platforms
Brief and co-ordinate relevant external agencies
You're likely the right fit if you possess:
Bachelor or Masters or Comparable practical experience
Digital Mindset
Platform skills for the relevant marketplace
Action Oriented and data-driven, clearly define decision-making process, use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusionhere .
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