Digital Marketing Executive (Content & Multimedia)We are a group of people who believe in technology.
Our vision is to make hotelier works easier through the adoption of technology.
Softinn builds the next-generation hotel management system for hotels.
Here's a one-minute video about our products.
It includes:
Hotel property management system (PMS)
We don't see marketing and sales as a job to force a purchase, but rather as a way to help customers discover the best options (which, in some instances, might not be our products) and to facilitate a purchase.
Working at Softinn as Digital Marketing Executive means you will work on B2B lead generation.
You will implement acquisition funnels to get more qualified hotel leads for the sales team.
Job Responsibilities:
Generate sales leads and drive brand awareness.
Create compelling video content (plan, script, act, shoot, edit) and promote video content to drive awareness.
Video content includes product demos, explainer videos, customer testimonials, case studies, and thought leadership content.
Manage the budget and performance of digital marketing campaigns.
Work closely with other departments, including sales, product, and business, to ensure the marketing campaign aligns with overall business objectives.
On top of sales leads, you will work closely with the hotels to increase hotel bookings.
Job Requirements:
Passionate about B2B digital marketing.
Passionate about hotel technology (software, system, and hotel industry).
Experience creating content that educates potential customers about the SaaS product, addresses pain points, and provides solutions.
Good storytelling and public speaking skills.
Possess strong digital media skills and be familiar with updated design and video tools such as Canva, Filmora, Capcut, etc.
Not Mandatory but BONUS if:
Graphic design experience.
Public relations (PR) experience.
Familiar with HubSpot.
Familiar with Google Analytics.
Report to Work options:
Melaka branch
You Should Join if:
You enjoy producing video content and PR (public relations).
You seek a more casual working culture that encourages creativity.
You believe a better product helps improve efficiency and bring smiles to hoteliers.
You should NOT join if:
You don't enjoy learning new skills.
You prefer to work in a B2C company.
Salary Range:
RM 2,000 to RM 3,500
NOTE: State your expected salary if you have more than 3 years of working experience in related roles.
Employee Benefits:
Free Flow of Snacks
Casual dress code
Monthly Potluck Party
Production-ready laptop
Attractive performance allowance
Additional Perks for Your Role:
HubSpot CRM Certification (Certificate with your name on if you pass the test)
Coursera PLUS Subscription (for training & development)
Looking for candidates available to work:
Monday: Morning, Afternoon
Tuesday: Morning, Afternoon
Wednesday: Morning, Afternoon
Thursday: Morning, Afternoon
Friday: Morning, Afternoon
1 year of relevant work experience required for this role.
Working rights required for this role.
Expected start date for role: 01 March 2025.
Softinn is a hospitality technology company that provides property management systems and e-commerce solutions to boutique hotels.
We are based in Melaka.
Our mission is to "Make hotelier work easier" through connectivity.
We differentiate by building collaboration tech that removes system silos in boutique hotels and enables IR4.0.
Our tagline is "Make IT Easy for Hotels".
Work-hard-Play-harder, open communication, and a less bureaucratic working environment are synonymous with life in Softinn.
If you are seeking a sense of pride and ownership at work, continuous learning and innovation, flexibility, a flat level of bureaucracy, and an entrepreneurial spirit, then Softinn is the place for you.#J-18808-Ljbffr