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ResponsibilitiesConduct in-depth keyword research and optimize website content to improve organic search rankings.
Monitor and analyze website performance using tools such as Google Analytics and Google Search Console.
Develop and manage social media ad campaigns on Facebook and Instagram to achieve key marketing goals.
Perform A/B testing, audience segmentation, and targeting to optimize social media ad performance.
Plan and execute marketing campaigns on Xiaohongshu tailored for Chinese-speaking audiences.
Collaborate with influencers and create engaging Xiaohongshu content to boost engagement.
Track, analyze, and report on campaign performance to provide actionable insights for improvement.
Collaborate with design and content teams to create visually appealing and engaging content.
Write SEO-friendly articles and captions for blogs, websites, and social media platforms.
Stay updated on digital marketing trends and recommend innovative marketing strategies.
Job RequirementsBachelor's degree in Marketing, Communications, or a related field.
Minimum of 2-3 years of experience in digital marketing with expertise in SEO and social media advertising is an added advantage.
Hands-on experience managing campaigns in Facebook Ads Manager and Instagram Ads.
Familiarity with Xiaohongshu marketing and content strategies for engagement.
Creative mindset with the ability to craft compelling campaigns and visuals.
Strong analytical skills to interpret marketing performance metrics and optimize campaigns.
Excellent written and verbal communication skills.
Knowledge of tools like Canva, Adobe Photoshop, or similar for basic graphic design is a plus.
Fluency in Chinese (Mandarin) is a significant advantage for Xiaohongshu marketing.
Strong organizational and project management skills with the ability to handle multiple tasks.#J-18808-Ljbffr