Job Responsibilities:Develop and Implement Strategies:Create and execute digital marketing strategies across multiple channels, including social media, email, content marketing, SEO, and PPC.
Content Creation:Develop engaging and high-quality content for various platforms (blogs, social media, website, email campaigns).
SEO Optimization:Optimize website content, landing pages, and paid search copy to improve search engine rankings and drive organic traffic.
Social Media Management:Manage and grow social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
Email Marketing:Design and execute email marketing campaigns to nurture leads, engage customers, and promote products/services.
Paid Advertising:Plan and manage pay-per-click (PPC) campaigns, including Google Ads and social media ads, to drive targeted traffic and conversions.
Analytics and Reporting:Track, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, etc., and adjust strategies as necessary.
Budget Management:Manage digital marketing budgets and optimize spending to maximize ROI.
Market Research:Conduct research to identify trends and insights for optimizing digital marketing strategies.
Collaboration:Work closely with the sales team, designers, and content creators to ensure cohesive branding and messaging.Minimum Requirements:Education:Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience:1-2 years of experience in digital marketing or a related field.
Skills:
Strong understanding of SEO, SEM, and PPC strategies.
Proficiency in digital marketing tools like Google Analytics, Google Ads, HubSpot, SEMrush, etc.
Experience with social media platforms and management tools (e.g., Hootsuite).
Excellent writing, editing, and communication skills.
Ability to analyze data and present insights clearly.
Creative thinking and problem-solving skills.
Time management and ability to handle multiple projects.
Mandarin is required for work.
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