Marketing Communications (Marketing & Communications)
Develop and lead digital marketing strategies to promote relevant trade shows, driving campaign execution and performance.
Collaborate with sales, project, and marketing teams to create and execute effective multi-channel campaigns aimed at engaging target audiences, ensuring campaign success through comprehensive planning and implementation.
Conduct market research to identify key trends and insights, regularly monitor and optimize campaign performance, and implement best practices for continuous improvement.
Translate marketing strategies into actionable metrics, including acquisition, customer engagement, retention, brand awareness, and the development of new propositions and innovation goals.
Initiate new tactics to engage both existing and new audience segments, contributing to the growth of established and emerging brands in the event portfolio.
Oversee processes and platforms to ensure proper tracking and visibility of multi-channel conversions and channel attribution.
Ensure that all marketing campaigns align with the company's overarching marketing strategy and objectives.
Leverage deep audience insights to personalize and target marketing content, delivering it at the most effective times.
Manage campaign budgets, optimizing spend based on performance metrics.
Continuously focus on data-driven decision-making to maximize time efficiency and marketing spend, enhancing results, experiences, and performance.
Requirements:
Bachelor's Degree in Marketing, Communications, or a related field with 2-5 years of practical, relevant experience in digital marketing.
Proven track record in developing and executing successful digital marketing campaigns across various channels for projects, events, or products.
Extensive knowledge of digital marketing channels, including paid search, social media, email marketing, SEO, and SEM is an added advantage.
Strong analytical skills with experience in utilizing analytics tools to measure and evaluate campaign performance.
Excellent communication skills with the ability to collaborate effectively across internal teams.
Creative mindset with a focus on content design and creation.
Eagerness to develop and expand skills and industry knowledge.
A dynamic and collaborative team player.#J-18808-Ljbffr