**Job Title:** Digital Marketing Manager - Work from Home
**Company:** Astro Malaysia Holdings Berhad
**Location:** George Town, Penang, MY
**Job Type:** Part-Time
**Seniority Level:** Associate
**Years of Experience:** 3
**Job Overview:**
Astro Malaysia Holdings Berhad is seeking an enthusiastic and results-driven Digital Marketing Manager to join our dynamic team. This part-time position offers the flexibility of working from home while contributing to our overarching marketing strategies and initiatives. You will be instrumental in enhancing our online presence, implementing marketing campaigns, and analyzing performance metrics to drive engagement and revenue.
**Key Responsibilities:**
1. **Digital Strategy Development:**
- Collaborate with cross-functional teams to design, develop, and implement comprehensive digital marketing strategies aligned with business goals.
- Identify target markets and segments for marketing campaigns.
2. **Content Management:**
- Create and curate engaging content across various digital platforms including social media, blogs, email newsletters, and website updates.
- Oversee content calendar and ensure timely delivery of content.
3. **SEO & SEM Optimization:**
- Conduct regular SEO audits and recommend improvements to enhance organic search rankings.
- Manage and optimize pay-per-click (PPC) advertising campaigns using Google Ads and social media platforms to maximize ROI.
4. **Social Media Management:**
- Develop and execute social media strategies that engage audiences, promote brand visibility, and drive traffic to the website.
- Monitor social media channels and respond to inquiries or comments to foster community engagement.
5. **Analytics & Reporting:**
- Utilize analytics tools (such as Google Analytics, and social media insights) to track performance, draw insights and optimize campaigns accordingly.
- Prepare detailed reports on campaign performance, website traffic, and other KPIs, and present findings to stakeholders.
6. **Collaboration & Stakeholder Engagement:**
- Work closely with internal teams (sales, product development, and customer service) to ensure alignment of marketing strategies with overall business objectives.
- Build relationships with external partners and vendors to support various marketing initiatives.
7. **Budget Management:**
- Develop and manage the digital marketing budget, ensuring effective use of resources across channels.
8. **Continuous Learning & Development:**
- Stay updated on the latest digital marketing trends, tools, and best practices to continually improve the effectiveness of marketing activities.
- Attend relevant workshops, webinars, and conferences to enhance professional knowledge.
**Requirements:**
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of proven experience in digital marketing or a related field, preferably in a managerial role.
- Proficiency in digital marketing tools and platforms including Google Analytics, SEO tools, and social media management applications.
- Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
**Personality Traits:**
- Energetic: Demonstrate a positive attitude and a proactive approach towards discovering new marketing opportunities.
- Reliable: Dependable with a strong work ethic, able to meet deadlines consistently.
**Soft Skills:**
- Excellent negotiation skills to manage vendor relationships and marketing partnerships.
- Strong problem-solving skills to navigate challenges and optimize marketing strategies effectively.
**Benefits:**
- Life insurance
- Paid Time Off (PTO)
- Medical coverage
**Working Environment:**
This remote position requires an individual who thrives in an energetic and rapidly evolving work setting. You should be adaptable and able to pivot strategies as market dynamics change.
**Application Deadline:**
Please submit your application by October 31, 2024.
**Equal Opportunity Statement:**
Astro Malaysia Holdings Berhad is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.