Digital & Search Marketing (Marketing & Communications)
To assist BD and Marketing Manager in Marketing programs/activities
Support in planning and executing marketing activities, events, and campaigns for Sunfert Group.
Assist with administrative duties including stock management, regulatory compliance (KKLIU), and digital asset upkeep.
Carry out marketing activities and company events including logistical arrangements, venue setup, promotional/presentation items, etc.
Be alert and sensitive in competitor intelligence, analyzing market trends and explore ways to improve existing services.
Responsible for database marketing in supporting all promotional communications and marketing efforts.
Perform any other duties as assigned by the Manager and/or the Management.
To manage Social media and Digital platforms under Sunfert Group
Monitor social media agencies and platforms to ensure effective campaign execution and consistent branding.
Monitor agency performance metrics and provide regular reports on campaign effectiveness (Engagement Rate, Impressions, Click-Through Rate (CTR), Cost Per Click (CPC), Return on Ad Spend (ROAS), Follower Growth Rate, etc.).
Manage and reply to enquiries via Marketing Infoline.
Measure the sentiment of comments and mentions to gauge public opinion.
Identify and feature stories/testimonials/profiles/launches and announcements.
Track and monitor all digital marketing activities for compilation and reporting.
Plan, coordinate and execute webinars on a monthly basis for all Sunfert Group brands.
Create high-quality and appealing digital content and design materials for testimonials, events, campaigns, and announcements across social media platforms (Facebook, Instagram, YouTube, etc.).
Ensure content aligns with brand guidelines and effectively communicates key messages.
To manage and update Websites of Sunfert Group
Monitor, update, setup and ensure contents, keywords, links are in high working order.
Manage SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for Sunfert Group websites (Sunfert, Sophea, IVFKasih).
Optimize website content, monitor keyword rankings, and implement PPC campaigns to drive traffic and conversions.
Requirements
Candidate must possess at least an Advanced/Higher/Graduate Diploma in Business/Marketing, Digital Marketing, Creative Multimedia, Advertising/Media, Mass Communications or equivalent.
At least 2 years of working experience in digital marketing - managing company's website, SEO, SEM/PPC, marketing database via Mail Chimp, social media and/or display advertising campaigns.
Able to multi-task and work in a fast-paced environment.
Must possess ability to work on designs with Canva, Adobe Illustrator/Photoshop and related software.
Resourceful, meticulous and organized with an eye for details.
Good in both written and spoken English and Bahasa Malaysia, while Chinese is an added advantage.
Proficient in MS Office tools such as Word, Excel, PowerPoint and definitely IT savvy.
Preferably Executives specialized in Digital Marketing/MarCom/A&P or equivalent.
Since our inception in November 2009, Sunfert International has treated over 2,000 couples with Assisted Reproductive Technology (ART) with a success rate of over 50% across all ages. This means for every two patients, one will successfully conceive and become a happy parent!
With a team of highly-trained and experienced professionals, our strength lies in our holistic approach to fertility care. Conscious of the potential anxiety and stress of IVF treatment, Sunfert International combines Wellness in the form of MindBody Fertility to harmoniously complement the best outcomes in medical treatments.
VISION
To be the most technologically advanced and efficient fertility group in Malaysia.
MISSION
To provide a complete range of effective and affordable fertility care in a personalized manner.
Perks and benefits:
Medical, Parking, Bonus, Hospitalization, Group Personal Accident.#J-18808-Ljbffr