Digital Marketing Specialist

Responsibilities:
Develop and execute comprehensive demand generation campaigns aligned with business objectives.
Build and manage lead generation programs and campaigns across various channels including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
Conduct market research and competitor analysis to identify opportunities for growth.
Create engaging and compelling content for various digital platforms.
Utilize marketing automation tools to optimize lead nurturing and scoring processes.
Analyze campaign performance metrics and provide actionable insights to improve ROI.
Collaborate with sales and marketing teams to ensure seamless lead handoff and qualification.
Stay up-to-date with the latest demand generation trends and technologies.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
2+ years of experience in demand generation or marketing.
Strong understanding of SEO, SEM, social media marketing, and email marketing.
Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
Strong analytical skills and data-driven approach.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Preferred Qualifications:
Experience with A/B testing and conversion rate optimization.
Experience with marketing analytics tools (e.g., Google Analytics).#J-18808-Ljbffr