Digital Marketing Specialist

You'll play an important role as Digital Marketing Specialist:  Develop and execute digital marketing strategies to promote products, targeting specific demographics and markets. Manage and optimize digital advertising campaigns across various platforms such as social media, search engines, and display networks. Create engaging and compelling content for online channels including social media posts, blogs, videos, and email newsletters. Utilize analytics tools to track and analyze the performance of digital marketing campaigns, making data-driven decisions to improve results. Collaborate with cross-functional teams including product development, sales, and creative to ensure alignment of marketing initiatives. Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation. Implement SEO strategies to improve search engine rankings and increase organic visibility for beverage products. Oversee the management of social media accounts, engaging with followers and managing online communities. Develop and manage influencer partnerships and affiliate marketing programs to expand brand reach and awareness.