Digital Marketing Specialist (Seo, Google Ads, Social Media)

Digital Marketing Specialist (SEO, Google Ads, Social Media)1. Monitoring the agency for Google Ads and SEO: Review agency reports and dashboards: Regularly analyze the reports and dashboards provided by the agency to assess the performance of SEO and Google Ads campaigns.
Monitor key metrics: Track key metrics like keyword rankings, organic traffic, website traffic, clicks, conversions, and cost-per-acquisition (CPA) for Google Ads.
Compare performance to goals: Evaluate campaign performance against your established goals and objectives.
Identify areas for improvement: Analyze data to identify areas where the agency can improve campaign performance.
Communicate with the agency: Provide constructive feedback and suggestions for improvement to the agency responsible for SEO and Google Ads.
Stay updated on best practices: Continuously learn about evolving SEO and Google Ads best practices to ensure the agency is implementing effective strategies.
2. Creating content for Facebook and Instagram: Develop a content strategy: Plan different types of content (e.g., images, videos, stories) for both platforms, considering brand voice, target audience, and relevant trends.
Create high-quality content: Design and produce engaging visuals and captions that resonate with the target audience on each platform.
Schedule and publish content: Utilize scheduling tools to publish content consistently at optimal times.
Engage with the audience: Respond to comments, answer questions, and participate in conversations to build community and brand loyalty.
Track and analyze performance: Monitor key metrics like reach, engagement, and follower growth to understand what content resonates best and adjust strategies accordingly.
Stay updated on platform trends: Adapt content and engagement strategies as Facebook and Instagram introduce new features and algorithm changes.
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