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In this role, you will drive the digital marketing strategy, build and manage a dynamic team, and execute campaigns to maximize brand visibility, customer engagement, and lead generation.
This also includes working with multiple stakeholders and external partners to support the execution of customer activation and digital adoption deliverables to meet campaign objectives.
Key Responsibilities:Design and implement comprehensive digital marketing strategies aligned with business objectives.
Develop campaigns to drive traffic, engagement and leads across digital channels.
Design and refine customer retention funnels to improve customer lifetime value.
Oversee the creation and optimization of paid and organic campaigns on platforms such as Google Ads, Facebook, TikTok, and others.
Ensure consistent messaging and branding across all channels.
Plan budget allocation and monitor campaigns' spending against the allocated budget, keeping an accurate record.
Coordinate with external partners regarding all contests, giveaways, etc.
in the campaigns.
Conduct market research and competitor analysis in order to stay abreast of industry trends.
Provide regular performance reports and actionable insights to stakeholders.
Recruit, lead, mentor and inspire a team of digital marketing professionals to deliver high-impact campaigns.
Key Requirements:Proven working experience in marketing communications within the insurance industry, preferably with a focus on the digitalisation of insurance products.
Excellent understanding of full marketing and media mix, with hands-on experience in execution of integrated customer campaigns.
Strong interpersonal skills, detailed, organised and highly creative with the ability to think out-of-the-box.
Solution oriented and intensely customer focused with proven experience in execution of customer/market data and insights actionable plans.
Able to read and write in Chinese is an added advantage.
Possess at least a Diploma/Bachelor's Degree/Professional Degree in Marketing, Mass Communication or Advertising/Media.
CompanyMC Info Tech Sdn Bhd is a full-spectrum digital agency based in Central Region, Kuala Lumpur.
Our team consists of software developers, digital marketers, creative designers, and marketing personnel who work together to cater to our client's business needs and solve their business challenges.
Within a short span of time, our team has expanded to nearly 100 individuals through strong leadership, a cohesive team, and dedication to exceptional work.
We are excited to work with more professionals who are keen to progress their careers within the digital domain.
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LinkedIn:https://www.linkedin.com/company/mc-info-tech-sdn-bhd-mcit/
Instagram:https://www.instagram.com/mcit.group/#J-18808-Ljbffr