Digital Media Ads and Performance SpecialistThis job is for a Digital Media Ads and Performance Specialist focused on optimizing digital ad campaigns for maximum ROI and brand visibility. You might like this job because it blends creativity, data analysis, and working in a dynamic team environment.
Full-Time
Posted a few days ago
Job DescriptionWe are looking for a data-driven and creativeDigital Media Ads and Performance Specialistto join our team! You'll be responsible for planning, executing, and optimizing digital advertising campaigns across multiple platforms, focusing on maximizing ROI, enhancing brand visibility, and driving customer acquisition. If you're skilled in digital advertising strategies, analytical insights, and enjoy working in a dynamic team, this role is for you!
Key Responsibilities
Design and implement targeted digital advertising strategies to support business objectives on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
Conduct competitive analysis and market research to identify new trends and opportunities.
Plan, execute, monitor, and optimize ad campaigns across paid search, social, and display networks.
Create audience segments for ad targeting and retargeting to increase conversions.
Develop A/B testing plans to enhance ad performance, messaging, and visuals.
Monitor KPIs and optimize campaigns to ensure they meet performance benchmarks like CPA, CTR, and ROI.
Analyze data from Google Analytics, platform dashboards, and other tools to provide actionable insights.
Identify opportunities to scale successful campaigns and adjust or terminate underperforming ones.
Prepare weekly, monthly, and quarterly performance reports with insights, recommendations, and next steps.
Present findings to stakeholders, aligning campaign performance with broader business goals.
Work closely with content creators, designers, and marketing teams to align ad creative with brand identity and messaging.
Collaborate on cross-channel marketing strategies to amplify reach and engagement.
Job RequirementsPassionate about staying up-to-date with digital marketing trends, tools, and best practices.
Proactive and adaptable, with a strong focus on achieving results.
Able to work independently and as part of a team in a fast-paced environment.
Excellent problem-solving and analytical skills.
Strong communication skills for presenting insights and collaborating with other teams.
Highly detail-oriented with the ability to manage multiple campaigns simultaneously.
Added AdvantageWeb Development and Analytics Experience
Knowledge of Google Tag Manager and the ability to set up tracking codes for performance measurement.
Familiarity with SEO principles and how they can impact paid media campaigns.
Ability to analyze web traffic data and integrate findings into advertising strategies to improve conversion rates.
SkillsDigital Advertising
Social Media Advertising
Digital Content
Media Buying
Web Development
Campaign Management
Google Analytics
Analytical Skills
Social Media Trends
Company BenefitsPA Insurance:Your wellbeing is important to us. We provide Personal Accident Insurance.
Medical Insurance:You are covered with our corporate medical insurance.
Gathering for Festivals:Gather as a group and celebrate festivals!
Monthly Birthday Celebrations:It's your day! Blow the candles out and make a wish with us.
Drink and Snacks Provided:Grab a drink and snacks from our pantry.
Located near MRT:We are strategically located near Phileo Damansara MRT.
Company ProfileRethink Sdn Bhd
RE:think is an award-winning boutique integrated agency in Petaling Jaya providing brave and sensible design solutions since 2007. This is an exciting time to join the company as we're in the process of revamping our brand as an agency and our service offering. As such, the ideal candidate will be part of a pioneering team that will help to cement the direction of the agency.#J-18808-Ljbffr