DriveFunnels is a dynamic digital acquisition and analytics consultancy, comprised of a team of specialists with diverse backgrounds in business economics, corporate finance, and marketing communication. We are passionate about experimentation and gaining a deeper understanding of consumer behavior. At DriveFunnels, we believe in connecting the dots through data-driven insights and leveraging business economics to ensure profitability for our clients. Our primary goal is to help brands streamline their digital acquisition efforts, optimize touchpoints, channels, and campaigns while maximizing resources and driving meaningful results. If you're eager to explore the world of digital marketing and contribute to impactful results for various businesses across industries, this internship is an excellent opportunity for you.
Internship Summary:
We are excited to offer internship opportunities for enthusiastic individuals to join our team as Digital Performance Interns. In this role, you will have the chance to learn and contribute to the management and optimization of digital marketing campaigns. You'll work closely with a team of specialists, gaining hands-on experience with various ad platforms such as Facebook, Instagram, Google, Shopee, and Lazada. Utilizing tools like Google Analytics, you will be exposed to the process of making data-driven decisions to maximize campaign performance and contribute to the growth of our clients' businesses.
Internship Responsibilities:
-Assist in setting up and managing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels, aligning them with clients' marketing objectives.
-Learn to use Google Analytics to track, analyze, and report on campaign performance, identifying areas of improvement and providing insights.
-Collaborate with the team to understand clients' unique marketing needs, offer support in providing strategic advice, and contribute to delivering campaigns aligned with their goals.
-Observe and assist in monitoring campaign budgets, bidding strategies, and optimization of ads to achieve optimal ROI.
-Learn to conduct analysis of campaign data, including user behavior, conversion rates, and customer demographics, and contribute to actionable recommendations for performance optimization.
-Support in preparing reports and presentations showcasing campaign performance and insights to clients.
-Stay updated with industry trends, emerging technologies, and digital marketing best practices, and actively apply this knowledge to enhance campaign effectiveness.
-Collaborate with cross-functional teams, including creative, content, and development, to contribute to the seamless execution of campaigns and exceptional client experiences.
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; Requirements:-
- Enthusiasm and eagerness to learn about digital marketing.
-Basic understanding of marketing concepts and a desire to develop proficiency in digital advertising.
-Strong analytical skills and a keen interest in deriving insights from data.
-Effective communication skills, both written and verbal, with a willingness to learn and collaborate.
-Detail-oriented and organized, with the ability to manage multiple tasks and deadlines.
-A proactive and solution-oriented mindset, adaptable to changing priorities and business needs.
-Passion for digital marketing, with an interest in staying up to date with industry trends and technologies.
-Pursuing or recently completed a degree in Marketing, Business, or a related field (preferred but not required).