Director, Globalisation & Digital Learning

Responsibilities:Globalisation (International Marketing)• To formulate international strategic marketing planning including market positioning and competitive analysis, market segmentation, selection and penetration plans for SEGi.• To identify the potential international market and demands and to develop brand awareness about SEGi internationally. • To develop and implement international marketing plans, policies, procedures and systems to enhance sales efficiency. • To work closely with the senior management to develop and manage channel and international partners' strategies and programmes.• To analyse international market trends, anticipate market changes, and devise international marketing development strategies based on the data collected from marketing research.Digital Learning• To define and implement digital learning strategy, ensuring an educational experience for students, in digital education.• To spearhead digital transformation initiatives and lead the integration and continuing innovation of digital technology/ digital learning experience.• To develop and implement/ execute, and review SEGi's digital strategy in line with the evolving digital landscape.• To work closely with internal stakeholders to shape the strategy to embed digital learning across the curriculum, enhance student experience and classroom technology.• To actively promote digital literacy and drive digital innovation and serve as a change agent throughout the SEGi Group.Requirements:• Possess a Bachelor's Degree or Master's Degree in Marketing, Management, or related field with 8 or more years of experience.• Strong analytical and problem-solving skills• Ability to think strategically and develop creative solutions.• Keep informed and updated on trends in the global marketplace.• In-depth knowledge of global markets, understanding regional variations and market dynamics• Keen interest in acquiring knowledge on the latest changes/ trends in the global market.Only shortlisted candidates will be notified