Executive recruitment company Monroe Consulting Group's Health and Logistic Services Division is partnered with a renowned organization in hospitality to look for a strategic Director of Sales and Marketing with proven track record in revenue growth to be based in their 5-stars resort in Langkawi.
As a Director of Sales & Marketing you will be responsible for driving revenue growth and enhancing the market presence of the hotel. This leadership role involves developing and implementing strategic sales and marketing plans, managing a high-performing team, and ensuring exceptional guest experiences through targeted marketing initiatives.
Key Responsibilities: Strategic Planning: Develop and implement comprehensive sales and marketing strategies to achieve the hotel's revenue targets and enhance brand positioning.Conduct market analysis and competitor benchmarking to identify growth opportunities and stay ahead of market trends.Collaborate with the General Manager and other senior leaders to align marketing and sales efforts with the hotel's overall business objectives. Sales Management: Lead, mentor, and manage the sales team to maximize performance and achieve sales goals.Establish and maintain relationships with key clients, including corporate accounts, travel agents, and tour operators.Oversee the development of sales proposals, contracts, and agreements, ensuring profitability and compliance with hotel policies. Marketing and Brand Management: Develop and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.Ensure consistent brand messaging and positioning across all marketing materials and communications.Manage public relations efforts to enhance the hotel's image and reputation in the market. Revenue Management: Work closely with the Revenue Management team to optimize room rates, occupancy, and overall revenue.Analyze and report on sales and marketing metrics, providing insights and recommendations for continuous improvement.Develop pricing strategies and promotional offers to drive demand during low occupancy periods. Event Management: Oversee the planning and execution of events and conferences, ensuring they meet client expectations and hotel standards.Develop and maintain relationships with event planners and coordinators to attract high-profile events to the hotel.Monitor event performance and gather feedback to enhance future event offerings. Team Leadership: Recruit, train, and develop a high-performing sales and marketing team.Foster a positive and collaborative work environment that encourages innovation and professional growth.Conduct regular performance evaluations and provide constructive feedback to team members. Customer Relationship Management: Ensure exceptional customer service by addressing client needs and resolving issues promptly and effectively.Develop and implement loyalty programs to enhance guest retention and repeat business.Utilize CRM systems to manage customer data and track interactions for personalized marketing efforts. Budget and Financial Management: Prepare and manage the sales and marketing budget, ensuring expenditures align with strategic priorities.Monitor financial performance, including sales revenue, marketing ROI, and profit margins.Implement cost-effective strategies to maximize the return on marketing investments. Qualifications: Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field. Minimum of 8 years of experience in sales and marketing within the hospitality industry, with at least 3 years in a leadership role. Proven track record of achieving sales targets and driving revenue growth in a luxury hotel setting. Strong knowledge of digital marketing, social media, and traditional marketing channels. Excellent communication, negotiation, and presentation skills. Ability to think strategically and execute tactically. Strong leadership and team management skills. Proficiency in CRM software, Microsoft Office Suite, and relevant sales and marketing tools.
