-Website Management and Optimization
-Oversee day-to-day operations of the e-commerce website, ensuring all products are accurately listed with up-to-date pricing and descriptions.
-Optimize product pages for search engine visibility (SEO) and user experience, improving site performance, navigation, and conversion rates.
-Work closely with the IT team to ensure seamless website functionality, including product availability, cart functionality, and checkout process.
-Product Management
-Upload and maintain product listings, including images, descriptions, specifications, and prices.
-Ensure accurate inventory levels are reflected on the e-commerce platform to avoid stockouts and backorders.
-Monitor product performance and make recommendations for product updates or removals.
-Order Processing and Customer Service
-Oversee order processing from order confirmation to shipping, ensuring timely and accurate fulfillment.
-Address customer inquiries and resolve any issues related to orders, returns, or product concerns, ensuring a high level of customer satisfaction.
-Manage customer reviews and feedback, addressing any complaints or issues promptly.
-Digital Marketing Support
-Collaborate with the marketing team to plan and execute digital campaigns, including email marketing, paid ads (PPC), and social media promotions to drive traffic to the e-commerce site.
-Track and analyze the performance of digital marketing campaigns, adjusting strategies to improve results.
-Support SEO and content strategies to increase organic traffic and improve site rankings.
-Sales Analytics and Reporting
-Monitor sales data, website analytics, and customer behavior to identify trends and areas for improvement.
-Prepare weekly/monthly reports on sales performance, product performance, website traffic, and marketing campaign results.
-Provide insights and recommendations to improve overall e-commerce performance.
-Inventory and Supply Chain Coordination
-Coordinate with inventory and logistics teams to ensure that products are in stock and orders are fulfilled on time.
-Track product shipments and resolve any issues related to delays or discrepancies.
-Promotions and Pricing Strategy
-Plan and manage promotional campaigns, including discounts, sales events, and product bundling, to boost conversions.
-Monitor competitor pricing and trends, adjusting pricing strategies to remain competitive in the market.
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; Requirements:-
-Education: Bachelor's degree in Business, Marketing, E-commerce, or a related field.
-Experience: 1-3 years of experience in e-commerce, online sales, or digital marketing.
-Skills:
-Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and content management systems (CMS).
-Strong knowledge of SEO, Google Analytics, and other e-commerce tools.
-Basic understanding of digital marketing channels, including PPC, social media, and email marketing.
-Excellent communication, organizational, and problem-solving skills.
-Ability to work in a fast-paced environment and manage multiple tasks simultaneously.