Our ecosystem Marketers have a deep understanding of our partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBM's technology offerings including hardware and software.This is a role of managing partner communication and informational enablement for IBM sales partners focused on improving the BP sales and technogy capability. It requires creativity in translating the work IBM does with its partners into beneficial stories that appeal to partners and even to the IT trade and business media.You will be an individual contributor and should be strategic in your approach to communicating Ecosystem news, milestones and success – with a particular emphasis on partner outcomes.And you'll need to manage the related partner enablement initiative by developing and optimizing the effective marketing materials for local market. IBM manages this informational platform as IBM Partner Plus which is the main platform to offer various type of sales benefits mainly with sales materials, marketing support kits, digital marketing tools and training material for Business Partners. Partners use the platform to plan, personalize, execute, and measure integrated marketing campaigns.In this role you will design the entire contents reach to the partners, support delivery of platform benefits and accelerate the partner capability in Japan market.To be successful, you need to have strong writing and presentation skills, familiarity on enterprise technology and IBM go-to-market model. Finally, you must be comfortable working independently as well as collaboratively with large cross-company, and global teams to accomplish goals with urgency and accountability.Responsibilities may include:• Manage the IBM partner plus communication and partner enablement platforms, tools, materials to deliver the beneficial information to the sales partners.• Develop written storytelling content, blog posts, press announcements, and other sales GTM stories for external communications• Collaborate with business and marketing team members on content creation, new product and thought leadership initiatives to drive effective communication programs• Partner with corporate communications colleagues, geographic communications teams, internal communications experts, social media colleagues and others to maintain cohesive messaging in support of IBM's global strategy• Timely communicate on program updates and enhancements• Proactively collaborate with IBM internal stakeholders to be familiar with the market trend, insight, and the demand from the field• Report Japan marketing leaders on up-to-date business status and insightMYQ22024MYCHQ24
