JOB PURPOSE:
The Activations Specialist is responsible for the backend execution of marketing strategies, ensuring high-quality deliverables and optimized campaign performance.
This role focuses on the technical and operational aspects of campaign implementation, working closely with the creative team to produce and execute retention marketing campaigns.KEY RESULTS / KEY PERFORMANCE INDICATORS (KPIs):
Campaign Accuracy (error rate)
Campaign Timeliness (vs timeline)
Optimization Results (Campaign performance)
Collaboration Efficiency (feedback from Creatives)
Support Effectiveness (feedback from Client Strategist)
Client Invoice Value Managed (Total invoice value of the clients managed)KEY RESPONSIBILITIES:
Execute and optimize email, SMS and other retention marketing campaigns.
Collaborate with copywriters and graphic designers to produce high-quality and high-converting emails.
Execute optimization plans to boost retention marketing performance.
Quality check campaigns to ensure error-free deliverables.
Collaborate with the Client Strategist to build client presentations showcasing insights and campaign performance.
Support ad-hoc tasks and projects as needed.
KEY QUALIFICATIONS:
Bachelor's degree in Marketing, Business Administration, Communications, or related field (or equivalent work experience)
2+ years of experience in retention marketing, email marketing or digital campaign execution
Hands-on experience with marketing platforms like Klaviyo, HubSpot, or Mailchimp
Proficient in executing email and SMS campaigns
Basic knowledge of HTML/CSS for email customization and troubleshooting (preferred).
Familiarity with analytics tools (e.g., Google Analytics, Excel, or dashboards)
Strong attention to detail for error-free campaign execution
Excellent time management to meet campaign deadlines
Analytical mindset to optimize campaigns and drive performance
Proven ability to work effectively with copywriters, designers and strategists
Strong communication skills to present insights and facilitate teamwork
Ability to support high-value client strategies and deliver satisfaction
ENJOY THESE BENEFITS:
Full-time Remote Work Setting
Paid Time Off (30 days annually)
Observance of Public Holidays
Internet Allowance
Health and Wellness Allowance
Maternity and Paternity Benefit
Loyalty Rewards
Performance-based Incentives and Bonuses
Outcome-focused Environment
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