General Manager - International Marketing (Education Industry)

Details of the offer

About our Client:
We are representing our client, an Educational industry in Kuala Lumpur to source a highly qualified candidate to fill the role of General Manager for their International Marketing department.
Job Responsibilities:
Strategic Planning & Market Development:
Develop and execute a long-term strategic plan for international recruitment, including market analysis, segmentation, and targeted growth strategies
Identify and prioritize key international markets for recruitment efforts, aligning strategies with the institutions enrolment goals and broader internationalization objectives.
Lead the creation of innovative marketing and recruitment campaigns tailored to the unique needs and preferences of diverse international student demographics.
Develop key performance indicators (KPIs) for international recruitment initiatives, monitor progress, and adjust strategies to meet or exceed targets.
Administrative Management:
Oversee the application and admissions process for international students
Advise prospective and admitted students on visa application processes, immigration policies, and compliance requirements
Develop and maintain resources and materials to guide international students through the complexities of immigration and visa requirements
Partner with legal, compliance, and regulatory teams to stay up-to-date on changing immigration laws and policies
Full accountability for maximizing organizational resources & operational excellence
Financial Management:
Provide and oversee the preparations and recommendations regarding yearly financial budgeting
Shared accountability for profit & loss.
Provide guidance to international students on available scholarships, grants, and financial aid options
Advocate for the development of targeted scholarships and financial aid initiatives
Relationship Management & Partner Engagement:
Build and maintain strong relationships with international education agents, high schools, universities, and government organizations
Serve as the primary liaison for strategic partnerships, maintaining regular contact and collaboration with partners
Represent the institution at international recruitment fairs, webinars, and other events, showcasing the institutions offerings to prospective students and partners.
Actively engage with internal stakeholders, including admissions, academic departments, and student services
Manage stakeholder expectations
Operate within broad policies
Regional economic and political shifts
Adapting to fluctuating immigration regulations
Job Requirements:
Bachelor's Degree in Business Administration, International Business, Marketing or a related field.
15 years in a top management or leadership role with 5 - 7 years of experience in student recruitment, admissions, international education, or a related field
Experience in developing and implementing strategic plans for international recruitment
Expertise in effective recruitment strategies and tactics for attracting international students
Excellent ability to build and maintain relationships with diverse groups of people
Job Details:
Remuneration package : Basic + Allowances
Contract employment
Qualified and interested candidates may apply online or email your updated resume tositi(at)talentrecruit.com.my .
Only shortlisted candidates will be notified.#J-18808-Ljbffr


Nominal Salary: To be agreed

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