Global Marketing Strategist Associate Director/Director2X WP.
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.
We value personal and professional growth; thus, we only hire people who are passionate in what they do.
We support their growth by creating a work environment that encourages collaboration and mutual respect.
We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance.
Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.
And we're all about that growth.
Our revenue, employees, and client base are expanding rapidly – doubling every 4-6 months.
Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.
Best of all, we're just getting started.
Responsibilities
Strategically plans and develops comprehensive global campaign objectives, metrics, messaging frameworks, creative direction, channel selection, budget allocation, and tactical execution plans.
Leads campaign team delivery, oversees creative production, coordinates implementation, tracks performance, and manages campaign execution and timelines for success.
Performance management and analytics: Continually track, measure, analyze and report on the effectiveness of demand creation campaigns and impact on pipeline for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimizing plans through tests, and adopting new or best practice approaches.
Ensures proper result monitoring of all campaigns/projects managed.
Measure and report marketing campaign performance and assess against goals (ROI and KPIs).
You should have (Requirements)
Bachelor's degree in Business Marketing, Engineering, Computer Science, Mathematics or related field.
10-15 years proven track record in marketing within the technology sector including GTM strategy development and strategic planning, brand, product value proposition and messaging, content development, activity/campaign design, direct & digital marketing, social media.
Superior communication (verbal, written, presentation) and analytical skills demonstrating strong financial management acumen.
Ability to develop new methods and big ideas, strong innovative and creative thinking ability.
Strong process and effective project management skills driving execution cross-functionally with competing deadlines and priorities.
Ability to work strategically and tactically.
Highly results-driven, customer-centric, collaborative.
Strong reporting cadence with attention to pipeline numbers and optimization of funnel metrics.
Experience across the core martech capabilities, CRM, CMS, marketing automation.
Strong communication skills: Impeccable written and oral communication credentials, and ability to translate data into information and storytelling that influences stakeholders and business strategy.
What we offer
Fun and flexible working culture.
Training and mentorship.
Learning experience and growth opportunity.
Seniority levelDirector
Employment typeFull-time
Job functionMarketing and Sales
IndustriesMarketing Services#J-18808-Ljbffr