We are looking for a Go To Market Activation Manager who is responsible for leading the Trade Activation activities, execution, and promotional plans for the assigned categories and brand portfolio.
This role acts as a cross-functional position to oversee the overall Trade plan in all channels and assists with daily operational needs and brand management that support the productivity and growth of the cluster team.
Key Responsibilities
Lead the launch & execution by retailers, collaborating with Cluster team & KAMs.
Coordinate with internal teams to align on Retailer event action plans and sales targets.
Work with the Retail teams to forecast and demand plan per channel/retailer to maximize growth.
Collaborate with the RDVM to ensure the development of pop-ups to support and drive sales.
Manage vendors & contractors to create activation material aligned to brand guidelines.
Stay up to date on evolving POS beauty tech to elevate all consumer touchpoints.
React to business opportunities and challenges to maximize selling opportunities, keeping brand identity.
Activation Content
Manage, oversee, and approve content creation/localisation for all activations (including Retailer requests).
Digital retail content collaboration with engagement.
Reporting and Performance Tracking
Own reporting on brand activations across all sales channels, retrieving insights and sharing with the cluster team.
Act as the contact point between the Marketing team and Retail team.
PLV and Sampling
Plan PLV designs and strategy.
Execute Sampling strategy and quantities.
Track budget.
GWP and Local Sets
Communicate with Product Managers to align 360 plans.
Define retailer processes and guidelines with KAMs.
Plan GWP activations with Product Manager + Retail.
Coordinate with sub-contractors to produce local BOM sets.
Communicate with key project contacts to avoid any roadblocks and delays (escalating to Cluster team).
Stakeholder Collaboration
Develop plans with KAMs.
Work on Retailer presentations & reviews.
Requirements
A true team player with a minimum of 5 years of working experience, preferably in FMCG/Beauty Industry.
Strong and effective communication and relationship-building skills, together with a resilient character.
Marketing savvy, with the ability to take shopper and market insights all the way through activation.
Creative, with an eye for design, attention to detail, along with sensitivity to metier.
Process-driven with excellent project and time management skills.
Confident and enthusiastic, innovation-driven.
Practical and methodical approach to problem-solving.
Experienced working as part of a team and independently with minimal supervision.
Proactive and assertive, able to prioritize and thrive in a fast-paced environment, demonstrating the ability to drive projects to completion.
Good working knowledge of Microsoft Office (Word, Excel, and PowerPoint) and able to work with numbers.#J-18808-Ljbffr