Job Description • Strengthen the uniqueness and consistency of the IKEA identity in in-store and digital communication.
• Manage the process of creating and providing store communication that conveys the benefits of the IKEA concept, completes and enhances range presentation using proven solutions, recommended principles, guidelines and national directions.
• Implement and manage in-store and digital communication strategies and solutions that support a convenient shopping experience using knowledge about life at home and shopping behaviour in the local market.
• Actively support the development and execution of the store business plan and department action plan with store communication initiatives that are focused on growing the business and supporting long-term profitability.
• Transfer deep knowledge and competence about store communication in working together with the Com&In team and other store functions through exploiting commercial opportunities and understanding the impact of these actions on the financial results.
• Contribute actively in the network of store graphic communicators and share proven solutions with strong follow up to make strategic decisions to achieve commercial results.
• Constantly up-to-date knowledge about home furnishing, graphic communication and retail design trends in order to support store graphic communication leaders in trainings and creative directions for the growth of graphic communication competence across the store.
Qualifications • Knowledge of Home furnishing, Store communication and Range presentation the IKEA way (store media, display techniques, store layout).
• Knowledge of Life at home in the local market and the outcome of market research, e.g.
IKEA Customer, Satisfaction Survey, IKEA Brand Capital.
• Understands working with the Commercial calendar and store activities.
The work method for presenting the IKEA range.
• Deep knowledge of graphic communication processes, including graphic design software, video and print production tools.
• Knowledgeable of the IKEA concept and IKEA brand objectives.
IKEA visual and verbal identity.
• Ability to create a trustful and creative environment.
• Ability to combine and identify commercial, aesthetic and practical skills.
• Ability to influence and convince with clear communication and interpersonal skills.
• Ability to identify, initiate and transfer development and innovation opportunities into tangible actions.
Additional Information Please apply by 3-October-2024.
