Group Content Marketing Specialist

To develop and execute content strategies for Chinese social media platforms, enhancing engagement and strengthening brand awareness in China.
Roles and ResponsibilitiesDevelop and execute content strategies for Chinese social media platforms, including WeChat, Little Red Book and Douyin.
Plan, create, and publish marketing content aligned with brand guidelines to engage the target audience.
Collaborate with the country marketing team, campus team and external partners to ensure timely and high-quality content delivery.
Monitor and respond to inquiries on Chinese social media platforms, directing them to the relevant departments as required.
Analyse performance metrics and trends to optimize content strategies and improve audience engagement.
RequirementsBachelor's degree or higher in Marketing, Communications, or a related field.
At least 3 years of relevant experience in social media management or marketing.
Hands-on experience managing corporate accounts on Chinese social media platforms, including WeChat, Little Red Book, and Douyin, or familiarity with these platforms.
Proficiency in design and video editing software, such as Adobe Creative Suite or equivalent tools.
Demonstrated ability to create both visual and text-based content, supported by a portfolio showcasing skills in graphic design, video production, and creative writing.
Strong communication skills in English are required.
Proficiency in Chinese is preferred and will be considered an advantage, as the role involves managing content on Chinese social media platforms.#J-18808-Ljbffr