Job DescriptionRole Description:
Drive growth of Abbott Nutrition products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy.
Develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, to develop strategy and concise engagement plans for key accounts plans that bring added value to the customer and Abbott
Collaborate with cross-functional teams (Marketing, Analytics, Training, SFE) to plan and execute brand strategy at the regional level and improve the quality of customer insights
Innovate the use of digital tools and platforms to deliver different types of customer/business value to a variety of customers to develop an increasingly integrated omnichannel engagement in alignment with key account strategies
Business Outcomes:
Predictive customer insights that enable the anticipation of trade trends, and influence overall trade marketing strategy and plan
Strong relationships with influential regional stakeholders at the wholesaler, distributor, and retailer on executive levels
Delivering sales growth & winning in-store fundamentals for their customer/channel portfolio through selling & executing business plans.
Compliance & demonstrate good stewardship across business processes / reporting including in market display audits
Key Business Challenges:
Driving growth and trade market share across the region in an increasingly complex and fast changing market
Securing appropriate, reliable trade sales analytics and integrating insights from multiple platforms (not originally designed together)
Maintaining the balance between the increasing demand to drive sales growth (Business prospective) and customers satisfaction during market challenges (Customer prospective)
Key Success Factors:
A tendency to "own the business", holding themselves and their teams accountable for the quality of execution
Strong business insight skills, including integrating digital tools and platforms with traditional touchpoints across channels, and interpreting and translating online and offline customer behaviors into strategic activities
Ability to translate key account strategy into financial outcomes, KPIs, and coordinated activities across the account team
Working collaboratively with cross-functional partners (Marketing, Analytics, Supply) to optimize performance
Investing highly in team development, prioritizing and valuing individual development planning and coaching, and a holistic approach to people management#J-18808-Ljbffr