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We are seeking a driven Head of Creative to lead and elevate our creative content strategy across all platforms.
This individual will be working closely with Head of Marketing to develop and execute innovative, engaging, and impactful content that drives brand awareness, audience engagement, and business growth.
The ideal candidate will bring a blend of creativity, strategic thinking, and leadership.
Key Responsibilities:
Strategic Leadership:Define and guide MYEG's overarching creative strategy, ensuring alignment with brand values, marketing objectives, and business goals.
Lead and inspire cross-functional creative teams, including design, content & production teams.
Collaborate closely with marketing and digital teams to align on content strategy.
Able to work with various product owners not limiting to MYEG brands.
Stay current on industry trends and emerging techs/formats to continuously innovate MYEG's creative approach whilst understanding the nature of business and management.Content Development and Production:Oversee the creation and production of high-quality, multi-platform content, including campaigns, articles, videos, social media posts, and more.
Drive content storytelling with a focus on engaging, audience-centric narratives and/or visually captivating executions.
Ensure brand consistency across all creative outputs, maintaining MYEG's tone, visual identity, and core messaging.Collaboration and Campaign Execution:Work closely with marketing, sales, and business development teams to plan and execute integrated campaigns.
Ensure that creative concepts are aligned with business needs and are strategically optimized for performance.
Act as a key creative partner in MYEG's digital initiatives, including content marketing, social media engagement, and product promotion.Performance Optimization:Able to analyze and measure content performance using data-driven insights, optimizing strategies and tactics to maximize reach, engagement, and effectiveness.
Continuously refine creative processes, ensuring a balance between innovation, quality, and timeliness.Required Skills and Qualifications:
Bachelor's degree in Marketing, Communications, Design, Fine Arts, or a related field.
Advanced degree is a plus.
5+ years of experience in a senior creative role, with at least 2 years in a leadership position.
Experience in copywriting, art direction, or a similar creative discipline is required.
Proven track record of developing successful creative campaigns that drive engagement and meet business objectives.
Exceptional leadership skills with the ability to inspire and motivate creative teams, fostering collaboration and innovation.
Strong grasp of brand storytelling, design principles, and digital content creation.
Excellent project management and organizational skills, with the ability to balance multiple projects and meet deadlines.
Strategic mindset with a deep understanding of analytics, audience insights, and content optimization.
Passionate about creativity and bringing new ideas to life, while inspiring and sharing that enthusiasm with team members.
Others:
Experience working with both traditional and emerging media, with a focus on digital and social platforms.
Familiarity with content strategies for tech, digital services, or innovative solutions is an advantage.
Familiar and comfortable working in startup environments – highly adaptable to change, hands-on and capable of thriving in fast-paced settings.
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Computer Software & Networking 1,001-5,000 employees
MyEG is one of the top 100 public listed companies in Malaysia with MSC status based in Petaling Jaya.
We have established ourselves as a creative and innovative IT Group of Companies, providing diversified services to governments, local authorities, corporations, and the general public in Malaysia and South East Asia.
MYEG is involved in the development and implementation of Electronic Government services, proudly serving various government agencies in Malaysia, including Jabatan Imigresen Malaysia, Jabatan Pengangkutan Jalan (JPJ), Jabatan Pendaftaran Negara (JPN), etc.
We also provide commercial services including IT Services, e-Commerce platform, Retail, Motor Vehicles Trading, Financial Services, Entertainment, Roadside Assistance, Healthcare-related services, and other services to corporations and the general public.
The Group is currently aggressively expanding its business activities, and we are looking for suitable candidates to join us in our growth.
Suitable candidates will be offered a rewarding career with work-life balance.#J-18808-Ljbffr